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Josh Locy joins Chelsea for commercial representation
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Locy comes to Chelsea following an over-decade-long collaboration with David Gordon Green which started when he served as his assistant on Pineapple Express.
Multi-hyphenate Director/Writer/Production Designer Josh Locy joins Chelsea for global representation with debut campaign Seth Rogen: Anything Roots.
Chelsea is regarded in the industry for its commitment to launching directors in the brand arena and offering them longterm creative management. Locy comes to Chelsea following an over-decade-long collaboration with David Gordon Green which started when he served as his assistant on Pineapple Express. Locy went on to art direct two of Green’s subsequent feature films, Prince Avalanche and Manglehorn, which enhanced his ability to communicate mood and narrative through production design.
Since then, Locy was brought on as a staff writer on Green and Danny McBride’s hit HBO series, The Righteous Gemstones. In advertising, Locy’s art directing credits include iconic commercials like Tom Kuntz’s Old Spice Smell Like a Man series and production design credits for brands including Nike, Walmart, KFC, and Mountain Dew. Now, Locy brings his talents to Chelsea.
“Lisa and the team at Chelsea are luminaries in the field. They are the gold standard for excellence, not only in the final product, but also in how they go about their process, always working with integrity, care, and support. I look forward to making work that aims high in the same ways,” says Locy when asked about this new partnership.
Locy was a MacDowell fellow and, in 2016, wrote and directed his first film, Hunter Gatherer, which won a jury award at SXSW and was nominated for an Independent Spirit Award. Most recently, he directed and co-wrote short film Potato Potato which has screened across the country, making audiences groan, guffaw, and laugh.
On bringing Locy onboard, Chelsea Owner and President Lisa Mehling remarks: “Josh is an exceptional filmmaker and rising star. I’ve known him for years through his collaborations with David Gordon Green, and I’m thrilled to welcome him to Chelsea. With a range of killer skills, from directing performance to production design and writing, Josh employs throughout his work a fine-tuned ear for comedic timing that is infused with aesthetic originality. I have no doubt Josh will rise to the the top, and I know we’ll have fun getting there.”
