Jordan Brady blends scripts with improv for Valley Toyota
True Gent Founder Jordan Brady directs three comedic new spots for the Toyota vehicle dealership, featuring actor Pat Finn.
Car dealership Valley Toyota launches three new spots, created by LT, produced by True Gent and directed by Founder Jordan Brady, as part of its long running Pat TV campaign showcasing the comedic talents of improvisational actor Pat Finn.
Farm Hand, follows Finn as he unsuspectingly visits an ostrich farm with his new Toyota Tundra. Mr. Finn’s physical humour is squarely on display dealing with a flock of large, flightless land birds.
Credits
powered by- Agency LT/Phoenix
- Production Company True Gent
- Director Jordan Brady
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Credits
powered by- Agency LT/Phoenix
- Production Company True Gent
- Director Jordan Brady
Credits
powered by- Agency LT/Phoenix
- Production Company True Gent
- Director Jordan Brady
In Kicking Tires, Finn defends a Toyota Certified Used Vehicle from a car shopper, played by stand-up comedian Wayne Federman. Their back-and-forth highlights the value and reliability of Toyota’s certified pre-owned vehicles while delivering laughs through the sharp improv chemistry between the two actors.
Credits
powered by- Agency LT/Phoenix
- Production Company True Gent
- Director Jordan Brady
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-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency LT/Phoenix
- Production Company True Gent
- Director Jordan Brady
Credits
powered by- Agency LT/Phoenix
- Production Company True Gent
- Director Jordan Brady
Pulled Over casts Finn as a school crossing guard, stopping a driver to check out his new 2025 Toyota Camry. The scenario combines Pat’s comedic timing while showcasing the sleek Camry. Jordan Brady has directed about 200 of these spots for LT, the Phoenix-based advertising agency.
Credits
powered by- Agency LT/Phoenix
- Production Company True Gent
- Director Jordan Brady
-
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Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency LT/Phoenix
- Production Company True Gent
- Director Jordan Brady
Credits
powered by- Agency LT/Phoenix
- Production Company True Gent
- Director Jordan Brady
“LT is very proud of the success our long-running campaign has had for the Valley Toyota Dealers. We’ve got this dream team for pure comedy gold,” said LT’s Chief Creative Officer Ian Barry.
Brady says, “Ian, and Creative Directors Greg Harwell and Gary Serviss have a bottomless bowl of scenarios for Pat. The situations are always funny. You don’t really “direct” Pat Finn, you stay out of his way; his improv skills are legendary. He brings unexpected twists to the material."