Explore Meta’s versatility in BOL’s latest production

Production company BOL has unveiled two new campaigns for American tech company Meta, Meta Business and Meta Festival, directed by Device Studio and created by AnalogFolk.

The Meta Business project had a clear mission: to craft a distinct illustration style system that would set the tone for the brand’s visual identity, both for today and the future. This style guide became the cornerstone of Meta’s visual language, emphasising the human element and authentic connection, approached with warmth and inclusivity. 

BOL focused on flexibility, creating 40 modular, 3-second videos with interchangeable backgrounds and text. In just a few days, they delivered over 2,000 video executions, offering a dynamic and agile solution for Meta’s visual system.

Meta Festival is a mixed-media project that combines live-action footage with dynamic illustrations. This creative fusion highlights how AI can supercharge imagination, accelerate creativity, and create new opportunities to connect with diverse audiences. BOL's focus was on demonstrating how Meta’s AI unlocks the full potential of both individuals and businesses, showcasing the “5 As of AI”—Amplify, Accelerate, Activate, Access, and Authenticity.

The campaigns demonstrate Meta’s versatility, whether helping businesses grow or inspiring creators to reach new heights through AI. Both campaigns seek to bring a human, accessible touch to the ever-evolving tech world, proving that creativity and innovation can thrive when fuelled by the right partner.