It's bros before pros with Milko
A new spot for Milko from agency The Newtons Laboratory pits bros over pros.
The connection with the bro is as important, if not more important, as the one we have with our family.
After all, bros are the family we choose. But will we choose them every time? In every situation?
Let’s say, for example, two of the most famous and important European basketball players, Nikola Milutinov and Juancho Hernagomez asked us to split into teams and play a 2on2. Would we still choose our bro as a teammate?
At Milko, we say yes. Because memories will always be stronger, and more impressive, than any slam dunk, step-back three, no-look pass, getting your ankles broken, getting posterized, bricking a free throw, air balling a shot or missing a wide-open layup.
And that’s why we stand by: “Bros Before Pros.”
Credits
View on- Agency The Newtons Laboratory/Athens
- Production Company Picky Productions
- Director Christos Kanakis
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Credits
View on- Agency The Newtons Laboratory/Athens
- Production Company Picky Productions
- Director Christos Kanakis
- Editor Fotis Vasilis
- Post Production KENT
- Audio Post Bounce Music & Sound
- Creative Director Giannis Sorotos
- Art Director Vassilis Papadopoulos
- Art Director Markella Plianthou
- Copywriter Anastasis Mavrogiannis
- Copywriter Christos Tsirigotis
- Copywriter Dionisia Lampadariou
- DP Alexis Kanakis
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Credits
powered by- Agency The Newtons Laboratory/Athens
- Production Company Picky Productions
- Director Christos Kanakis
- Editor Fotis Vasilis
- Post Production KENT
- Audio Post Bounce Music & Sound
- Creative Director Giannis Sorotos
- Art Director Vassilis Papadopoulos
- Art Director Markella Plianthou
- Copywriter Anastasis Mavrogiannis
- Copywriter Christos Tsirigotis
- Copywriter Dionisia Lampadariou
- DP Alexis Kanakis