Ilia Anufrienko's robotic rap for Everstake is pretty coo
Asking punters to Invest In Peace, Bro, the Ukraine-based blockchain company's film is a bizarre yet catchy call-to-action.
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Credits
View on- Agency Bickerstaff.734/Kyiv
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- Director Ilia Anufrienko
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Credits
View on- Agency Bickerstaff.734/Kyiv
- Director Ilia Anufrienko
- PR Manager Velentyna Polovynka
- Account Manager Yana Brusentseva
- Creative Group Head Maryna Cherniavska
- Art Director Polina Blyzniuk
- Motion Designer Alexei Boiev
- Composter Dima Liutyy
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Credits
powered by- Agency Bickerstaff.734/Kyiv
- Director Ilia Anufrienko
- PR Manager Velentyna Polovynka
- Account Manager Yana Brusentseva
- Creative Group Head Maryna Cherniavska
- Art Director Polina Blyzniuk
- Motion Designer Alexei Boiev
- Composter Dima Liutyy
You would have thought that a video featuring Ukrainian Vice Prime Minister and Minister of Digital Transformation, Mykhailo Fedorov, urging the crypto community to donate to a charitable organization Aid For Ukraine might be a slightly dour affair... but you'd be wrong.
For their Invest In Peace, Bro film Ukraine-based blockchain company Everstake has enlisted the skills of director Ilia Anufrienko and agency Bickerstaff.734 to create a deliberately likeable and lo-fi music video and robotic rap.
Fittingly full of doves (it is about peace, after all), Fedorov's film matches simplistic animation and digital tomfoolery to put forward an important cause; one that has raised over $60M worth of different cryptocurrencies since its launch, of which over $45M has already been spent on first aid kits, ration packs, bulletproof vests, and other procurements.
Pretty coo.
