Idris Elba stars for ServiceNow

These days, tech providers are selling tons of AI solutions for businesses, AI for CRM, AI for HR, AI for IT, AI for… you name it.

But instead of making work simpler for people, this choice-palooza has only added to the hornet’s nest of complexity companies deal with every day. What businesses really need is a single solution that delivers AI to every department and system, making everything, and everyone, work better.

That’s the message Idris Elba wants people to hear as he returns as ServiceNow’s brand ambassador and evangelist CEO, showing how only the ServiceNow platform puts AI to work for people across every corner of a company.

In one spot, Idris walks through his company with a skeptical sidekick, pointing out how AI is helping everyone work better, together. In another, Idris learns how each department is using autonomous ServiceNow AI Agents that proactively solve problems for them. 

An extension of the campaign that launched in May 2024, this new work was also shot by director Matt Aselton of Arts & Sciences and is now running across broadcast, digital, and social channels.

Idris Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that's near and dear to his heart, bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.