Hyundai launch new Let's Go campaign

Director Gregory Brunkalla turns one text invite, "U coming?", into a chain reaction of yeses across the city.

Holiday Films and director Brunkalla team up with agency Innocean on their Let's Go campaign; a new spot for the all-new Hyundai KONA that follows four friends go on a day-to-night adventure, from a golden-hour ball hockey game to a night-time taco truck installation, one spontaneous ‘yes’ leading straight into the next.

Shot across Toronto and Montreal, the film is built around an in-camera, front-lit flash look that Brunkalla deepens as the night goes on. Fittingly, it doesn't end with anyone heading home: the last shot is the KONA pulling deeper into the city.

"Fun is contagious and it can't be faked," says Brunkalla. "If we want our cast radiating genuine joy on camera, it starts with us bringing that same energy to set. The cast feels it, the camera catches it, and the audience feels it at home."