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Honor Society and MacGuffin expand Midwest representation with Sonia Reps
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Led by founder Sonia Blum and agent Ally Khajenouri, the rep firm is known for its boutique, relationship-driven approach and diverse roster of standout production and post talent.
Bicoastal production company Honor Society x MacGuffin has announced new Midwest representation with Sonia Reps, marking a strategic expansion of both brands' reach in one of the nation’s most dynamic advertising markets.
Led by founder Sonia Blum and agent Ally Khajenouri, the rep firm is known for its boutique, relationship-driven approach and diverse roster of standout production and post talent. Together, Blum and Khajenouri bring a mix of deep market insight and agency-side experience, alongside a unique blend of heart, hustle, and humour, making them a perfect fit to expand our partnership and represent both Honor Society and MacGuffin across the region.
“Both Honor Society and MacGuffin are built on collaboration and creative integrity, aligning with my beliefs,” says Blum. “With world-class tabletop and storytelling craft, and sharp leadership, we’re thrilled to represent them in the Midwest, and inspire solutions where so many CPG and QSR brands are redefining the future of food, flavour, and creativity.”
“We’ve admired Sonia’s longstanding relationships and deep understanding of the Midwest creative community,” adds Megan Kelly, Founder and Executive Producer of Honor Society x MacGuffin. “Her enthusiasm and expertise make her the perfect partner to help expand both companies’ footprints.”
This move follows a year of creative momentum for Honor Society x MacGuffin, whose recent collaborations include work for brands such as Campari, Liquid Death, FedEx, Red Lobster, and GrubHub, as well as music-driven and tabletop campaigns that highlight the studios’ cross-disciplinary approach.
