DEI powers the joy of EuroLeague

Greek energy provider DEI, as the Official Sponsor of the EuroLeague, has unveiled a spirited new campaign celebrating the energy that fuels every fan experience. 

Created by DDB Athens, produced by Topcut Modiano, and directed by Gregoris Rentis, the film follows a lively group of tenants who transform their rooftop into the ultimate basketball-viewing arena, complete with a projector, screen, snacks, and seats. But when the projector refuses to work, the game itself comes to a halt, waiting for the fans to be ready. Salvation arrives through the youngest member of the group, who discovers the simple truth: the projector just isn’t plugged in.

Set to an exotic, rock-and-roll–inflected soundtrack from Bounce Music & Sound, the film underscores DEI’s role in powering the passion, joy, and intensity of every EuroLeague moment. Because the joy of the game needs power. Ours.