Hollywood glow-ups highlight DIRECTV in new campaign
Actors Kumail Nanjiani and Rob Mac showcase DIRECTV’s feature-rich streaming transformation.
)
DIRECTV is showing off how it’s bulking up on features and flexibility in its latest steaming hot national advertising campaign. DIRECTV Like You’ve Never Seen It.
Directed by Academy Award-winning filmmaker Taika Waititi, and starring A-list Hollywood celebrities Kumail Nanjiani and Rob Mac (the actor formally known as McElhenney), both known for their significant eye-catching glow-up transformations, DIRECTV’s newest campaign showcases a transformation of its own. The campaign highlights product advancements and upgraded user-experience innovations that elevate the brand to new heights in the world of streaming.
“Tapping into the star power of Kumail and Rob, DIRECTV is bringing our own glow up front and centre to showcase all the ways we got hot, making finding what you love to watch effortless and personalised across on demand, live TV and streaming content,” said Kelly Jo Sands, senior vice president of digital marketing at DIRECTV. “We’re continuing to accelerate our investment in offering one of the strongest, most flexible and most attractive entertainment experiences around, and this campaign brings that transformation to life.”
Credits
View on- Agency TBWA Chiat Day/Los Angeles
- Production Company Hungry Man
- Director Taika Waititi
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency TBWA Chiat Day/Los Angeles
- Production Company Hungry Man
- Director Taika Waititi
- Executive Producer Omnicom Productions/New York
- Editing Arcade Edit
- Producer Wendy Umanzor
- Executive Producer Adam Becht
- Assistant Editor Fernando Raigoza
- Editor Geoff Hounsell
- VFX House of Parliament VFX
- Producer Emma Fleischmann
- Senior VFX Producer Anna Vegezzi
- VFX Supervisor Phil Crowe
- Color Royal Muster
- Head of Production Diane Valera
- Colorist Rosyln Di Sisto
- Sound Design String and Tins
- Sound Producer Esi Jonuzi
- Sound Designer Culum Simpson
- Audio Post Lime Studios
- Audio Producer Cassie Underwood
- Executive Audio Producer Susie Boyajan
- Audio Engineer Ian Connie
- Audio Mixer Matt Miller
- Music Walker
- Music Warner Chappell Music Publishing
- Group Creative Director Ryan Buckley
- Art Director Bern Dalla
- Copywriter Josh Greenbarg
- Art Director Jono Moore
- Art Director Robison Mattei
- Senior Copywriter Luke Roloff
- Group Creative Director Mark Winters
- Executive Creative Director Jason Karley
- Producer Tyler Hock
- Senior Producer Van Corsa
- Executive Producer Dena Moore
- Senior Producer Trevor Alexander
- Executive Producer Kira Linton
- Director of Production (HP) Jim Haight
- Producer Freddy Fabris
- Producer Mala Vasan
- Executive Producer Kim Dellara
- Production Designer Kate Bunch
- DP Ben Seresin
- Talent Rob Mac
- Talent Kumail Nanjiani
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA Chiat Day/Los Angeles
- Production Company Hungry Man
- Director Taika Waititi
- Executive Producer Omnicom Productions/New York
- Editing Arcade Edit
- Producer Wendy Umanzor
- Executive Producer Adam Becht
- Assistant Editor Fernando Raigoza
- Editor Geoff Hounsell
- VFX House of Parliament VFX
- Producer Emma Fleischmann
- Senior VFX Producer Anna Vegezzi
- VFX Supervisor Phil Crowe
- Color Royal Muster
- Head of Production Diane Valera
- Colorist Rosyln Di Sisto
- Sound Design String and Tins
- Sound Producer Esi Jonuzi
- Sound Designer Culum Simpson
- Audio Post Lime Studios
- Audio Producer Cassie Underwood
- Executive Audio Producer Susie Boyajan
- Audio Engineer Ian Connie
- Audio Mixer Matt Miller
- Music Walker
- Music Warner Chappell Music Publishing
- Group Creative Director Ryan Buckley
- Art Director Bern Dalla
- Copywriter Josh Greenbarg
- Art Director Jono Moore
- Art Director Robison Mattei
- Senior Copywriter Luke Roloff
- Group Creative Director Mark Winters
- Executive Creative Director Jason Karley
- Producer Tyler Hock
- Senior Producer Van Corsa
- Executive Producer Dena Moore
- Senior Producer Trevor Alexander
- Executive Producer Kira Linton
- Director of Production (HP) Jim Haight
- Producer Freddy Fabris
- Producer Mala Vasan
- Executive Producer Kim Dellara
- Production Designer Kate Bunch
- DP Ben Seresin
- Talent Rob Mac
- Talent Kumail Nanjiani
In Got Hot, Nanjiani and Mac show off some of DIRECTV’s recent transformations that make it easy to stream DIRECTV without a satellite, more flexible options tailored to consumers’ interests and wallets, and the integration of live TV and on-demand content alongside popular streaming services.
In Major Range, the launch of industry-first Genre Packs takes centre stage, delivering added value, flexibility, and personalisation through slimmer options such as MySports, MyEntertainment, MyNews, MiEspañol, and MyKids.
In Game Day Fit, it’s clear that DIRECTV is the ultimate hub for pro and college sports, offering features like Sports Mode and DIRECTV Sports Central.
The campaign will be featured across TV, OTT, OLV, social, influencers, and OOH and through partnerships like Food52, Front Office Sports, and First We Feast, telling a 360-degree story of DIRECTV’s transformation.
