Heinz debuts Lost in Love campaign
Developed in collaboration with Wieden + Kennedy London and Kraft Heinz in-house agency The Kitchen; New creative marks beginning of evolved Heinz Masterbrand tailored specifically for European audiences.
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Iconic brand Heinz has served up a new Omni-channel campaign centred on the insight that its irresistible taste can lose people in the moment, triggered by the food-induced dopamine that keeps Heinz fans coming back for more.
Built to drive the Heinz taste experience and celebrate key consumption occasions, the new creative was inspired by the intense pleasure and emotional connection people have with great tasting food, from the suspense of a first bite at a festival, to the Heinz-drenched hot dog / burger at the heart of the brand’s new TV spot.
The spot directed by Sara Dunlop at The Cornershop features a hungry tennis spectator / football fan who only has eyes for his hotdog / burger, despite the action going on around him, the ad’s protagonist demonstrates that great taste has the power to distract even the most die-hard sports fans.
With rollouts across the UK, Ireland, Netherlands and Italy, Lost in Love is the first Omni-channel campaign from Heinz’s European markets to launch in unison, across channels and borders, including TV, social and OOH.
Credits
View on- Agency Wieden + Kennedy/London
- Production Company The Corner Shop/London
- Director Sara Dunlop
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company The Corner Shop/London
- Director Sara Dunlop
- Executive Producer Anna Hashmi
- Executive Producer Tessa Mitchell
- Producer Tessa Mitchell
- Editing Work Editorial/London
- Editor Bill Smedley
- Executive Producer Frankie Elster
- Post Production Black Kite Studios
- Executive Producer Hazel Gibson
- Colorist George Kyriacou
- Audio Post 750mph
- Sound Designer Sam Ashwell
- Producer Olivia Ray
- Music Twenty Below Music
- Production Services Green Olive Films/Greece
- Executive Producer Maria Kopanou
- Creative Director Juan Sevilla
- Creative Director Joe De Souza
- Creative Lara Davis
- Producer Emily Hodgson
- Production Designer Kostas Pappas
- DP Thimios Bakatakis
- Assistant Editor Miles Watson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/London
- Production Company The Corner Shop/London
- Director Sara Dunlop
- Executive Producer Anna Hashmi
- Executive Producer Tessa Mitchell
- Producer Tessa Mitchell
- Editing Work Editorial/London
- Editor Bill Smedley
- Executive Producer Frankie Elster
- Post Production Black Kite Studios
- Executive Producer Hazel Gibson
- Colorist George Kyriacou
- Audio Post 750mph
- Sound Designer Sam Ashwell
- Producer Olivia Ray
- Music Twenty Below Music
- Production Services Green Olive Films/Greece
- Executive Producer Maria Kopanou
- Creative Director Juan Sevilla
- Creative Director Joe De Souza
- Creative Lara Davis
- Producer Emily Hodgson
- Production Designer Kostas Pappas
- DP Thimios Bakatakis
- Assistant Editor Miles Watson
“Balancing functional messaging with emotional storytelling, Lost in Love speaks to a universal consumer truth that great tasting food can cause total, uninterrupted and blissful immersion in a moment,” says Karen Owen, Chief Growth Officer, Europe & Pacific Developed Markets at Kraft Heinz.
“Leaning into our Heinz brand truth of superior taste, we wanted to build something relatable and relevant that delivers a simple, yet consistent message across multiple touch points, one that anyone can understand. With sauce season and summer in full swing, it’s the perfect time to unveil the work, which we know will resonate with food lovers like us.”
Wieden+Kennedy London, Creative Directors, Joe de Souza and Juan Sevilla comment, "Sometimes, simplicity is the answer. In this campaign we really wanted to focus on the sheer irresistibility of Heinz sauces. When you're enjoying a Heinz moment, nothing else matters."
On screens in UK and Ireland / Italy now, Lost in Love is the second in a series of taste focused campaigns from Heinz, and follows the launch of Trigger the Taste which recently won a Gold Lion at the Cannes Lions International Festival of Creativity. The ad will launch in the Netherlands throughout July with experiential support executed locally.
