Heineken says cheers to booze-free beers
Hobby Film's Rodrigo Saavedra takes us on a tour of history to see the embarrassment of raising a glass sans alcohol.
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Credits
View on- Agency Publicis/Milan
- Production Company Hobby Film
- Director Rodrigo Saavedra
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Credits
View on- Agency Publicis/Milan
- Production Company Hobby Film
- Director Rodrigo Saavedra
- Executive Producer John Gerard
- Producer Mariana Teixeira da Mota
- Post Production MPC/London
- Editing Work Editorial/London
- Sound Grand Central Recording Studios
- Music Supervision Sizzer Amsterdam
- Music Licensing MassiveMusic/Amsterdam
- Senior Copywriter Ruxandra Drilea
- Art Director Victor Garrido
- Director Veronica Von Hunefeld
- DP Pierre de Kerchove
- Executive Producer Daffyd Upsdell
- Colorist Matthieu Toullet
- Editor Richard Orrick
- Director of Audio Raja Sehgal
- Music Supervisor Michael Bertoldini
- Art Director Alex Eftimie
- Art Director Supervisor Marie Poumeyrol
- Chief Creative Officer Cristiana Boccassini
- Chief Creative Officer Mihnea Gheorghiu
- Digital Producer Martina Trozzi
- Global Chief Creative Officer Bruno Bertelli
- Global Creative Director Sandra Bold
- Global Executive Creative Director Milos Obradovic
- Head of TV Francesca Zazzera
- Head TV Production Mariella Maiorano
- Producer Beatrice Pepe
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Publicis/Milan
- Production Company Hobby Film
- Director Rodrigo Saavedra
- Executive Producer John Gerard
- Producer Mariana Teixeira da Mota
- Post Production MPC/London
- Editing Work Editorial/London
- Sound Grand Central Recording Studios
- Music Supervision Sizzer Amsterdam
- Music Licensing MassiveMusic/Amsterdam
- Senior Copywriter Ruxandra Drilea
- Art Director Victor Garrido
- Director Veronica Von Hunefeld
- DP Pierre de Kerchove
- Executive Producer Daffyd Upsdell
- Colorist Matthieu Toullet
- Editor Richard Orrick
- Director of Audio Raja Sehgal
- Music Supervisor Michael Bertoldini
- Art Director Alex Eftimie
- Art Director Supervisor Marie Poumeyrol
- Chief Creative Officer Cristiana Boccassini
- Chief Creative Officer Mihnea Gheorghiu
- Digital Producer Martina Trozzi
- Global Chief Creative Officer Bruno Bertelli
- Global Creative Director Sandra Bold
- Global Executive Creative Director Milos Obradovic
- Head of TV Francesca Zazzera
- Head TV Production Mariella Maiorano
- Producer Beatrice Pepe
Imagine the humiliation of joining in a merry toast with a drink that, *gulp*, does not contain booze!
Poking fun at the age-old attitudes of non-alcoholic drinking in social situations, Publicis Milan's Cheers with No Alcohol. Now You Can for Heineken dives into history, showcasing moments of liquid ridicule in various settings.
Whilst kinda solving a problem that doesn't really exist - has anyone genuinely been ostracised for toasting with a lemonade?! - the film, directed by Hobby Film's Rodrigo Saavedra, nonetheless is an enjoyable romp through the ages.
