Heaps Normal gets good-weird with Scoundrel
The Sydney-based production house teams up with non-alcoholic beer company Heaps Normal to celebrate those who go against the grain.
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Sydney-based production house Scoundrel has teamed up with non-alcoholic beer company Heaps Normal to create Stay Normal – a 45 second film that brings to life the Heaps Normal brand ethos of celebrating weirdness and people living their own normals.
Directed by Tim Bullock and produced by Scoundrel and Groundglass, the film shows a man in a suburban living room attempting to balance on one leg with his motley crew of mates cheering him on with words of encouragement. He smashes a can of Heaps Normal, and carries on victorious in his challenge.
The spot taps into the irreverent spirit of Heaps Normal to deliver the message that when you drink Heaps Normal, you’re capable of doing things that you can’t do when you’re on the sauce.
Credits
View on- Agency Client Direct
- Production Company Scoundrel
- Director Tim Bullock
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Credits
View on- Agency Client Direct
- Production Company Scoundrel
- Director Tim Bullock
- Production Co. Groundglass
- Post Prodcution Blockhead VFX
- Sound Squeak E Clean Studios/Australia
- Executive Producer Janette De Villiers
- Executive Producer Adrian Shapiro
- Executive Producer Kate Gooden
- Producer Trish Wheeler
- Producer Jared Malin
- Producer Tessa Simpson
- Production Designer Ninon de Klerk
- DP Antonio Paladino
- Editor Adam Wills
- Colorist Ben Eagleton
- Sound Designer Simon Lister
- Music FunkUncle
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Scoundrel
- Director Tim Bullock
- Production Co. Groundglass
- Post Prodcution Blockhead VFX
- Sound Squeak E Clean Studios/Australia
- Executive Producer Janette De Villiers
- Executive Producer Adrian Shapiro
- Executive Producer Kate Gooden
- Producer Trish Wheeler
- Producer Jared Malin
- Producer Tessa Simpson
- Production Designer Ninon de Klerk
- DP Antonio Paladino
- Editor Adam Wills
- Colorist Ben Eagleton
- Sound Designer Simon Lister
- Music FunkUncle
Bullock, Scoundrel’s Founder and Director says “In all seriousness, I actually love Heaps Normal. I’m a total convert. It tastes great, but I can sink a couple and still get some work done afterwards. It’s saving lives, brains, and kids who accidentally drink their dad’s beer (like my 3 year old did recently).”
Tim Snape, Heaps Normal’s Chief Brand Officer says, “When Scoundrel approached us with this idea it was clear they really understood what we stand for as a brand. We’re not just here to make non-alc beer more normal, we want to celebrate the weirdos having fun their own way without judgement or pretense. Scoundrel hit the nail on the head with this irreverent, fun and (good) weird spot.”
