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International production company Hamlet has signed fashion director Rosa Lisa Di Natale to their roster for representation in France, Belgium, the Netherlands, Germany and China.

With a flexible style reminiscent of observational documentary, Di Natale’s aesthetic is grounded in authenticity. She adopts a minimalist approach, finding beauty in the simplicity of everyday life while avoiding over-staging. Staying close to her cast, Di Natale captures their raw energy and genuine moments, creating work that feels both intimate and organic.

Di Natale has worked with A.P.C., Alexandre Vauthier, Bucherer, Closed, Dazed, Harpers Bazaar France, Jil Sander, Lacoste, Maison Kitsuné, Poiray, Sandro Sonia Rykiel and Vogue.

Di Natale comments: "When I first came to Paris and met the Hamlet team, I immediately felt at home. It felt like a family: warm, familiar, and inspiring. I love working in teams and not alone, and that sense of belonging made signing with Hamlet a natural choice for me."

Marie Archambeaud, Executive Producer at Hamlet Paris: “We are thrilled to welcome Rosa Lisa Di Natale to our roster. Her unique sensitivity and distinct artistic voice comes through in her work, and we felt an instant connection. Since our first meaningful encounter a few months back, we’ve started collaborating on a regular basis, making it a natural decision to officially bring her on board at Hamlet following the release of our Jil Sander Olfactory Series 1 campaign.”

Di Natale’s career began in the film department at Condé Nast Germany, where she spent six years developing content for Vogue Germany. In 2020, she moved to Berlin to pursue a career as a director, focusing on fashion films with a documentary approach. Di Natale was part of the "Look" exhibition at the Heidi Horten 2022-2023 Collection in Vienna where her work was displayed alongside art pieces by Yves Klein and Andy Warhol.

Her first piece of work produced by Hamlet is a global brand film for Jil Sander’s new collection of perfume. 

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