Grillin' in the name

Grill'd – Clown

Credits

powered by

Agency The Monkeys/Melbourne
Production Company Unlisted
Director Gary Levesque

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency The Monkeys/Melbourne
Production Company Unlisted
Director Gary Levesque
Animation Wizz/Quad Group
Music Electric Dreams
Sound Design Squeak E Clean Studios/Australia
Chief Executive Officer Paul McMillan
Chief Creative Officer Ant Keogh

Creative Director Hugh Gurney
Creative Director Joe Sibley
Group Account Director Sophie Gosper
HP Romanca Mundrea
Producer Jo Alach
Producer Claire Madigan
Executive Producer Katie Mackin
Producer Su Mei Chia

Show full credits

Hide full credits

Credits powered by

Forget Captain Planet. Move over Bravestarr. The world has a new 80s-style animated hero, and he's packing patties.

To introduce Righteous Burgers, The Monkeys have teamed up with WIZZ director Gary Levesque to create a brilliantly anarchic vigilante who is taking aim at an industry of unsustainable, unnatural and unhealthy food practices... and a distinctive, toy-toting Clown.

Matching the energy and OTT vibe of morning cartoons, not to mention the deliciously authentic hair-rock vocals, this enjoyable campaign gives us a cookin' mascot we can all get behind.

Credits

Grill'd – Crops

Credits

Grill'd – Cows

“In the burger industry, there are many villains," comments Hugh Gurney, Creative Director at The Monkeys. "The world needed a hero. So, we created a vigilante that was part Batman, part Beatrix Kiddo, and part burger.

"The campaign seeks to establish Righteous Burgers as an enduring brand idea, which inspires loads of incredible creative ideas in the future.”

“We drew inspiration from the introductions of shows like Captain Planet and Teenage Mutant Ninja Turtles," adds fellow CD Joe Sibley. "We wanted the campaign to be distinctive, memorable and - most importantly - wildly enjoyable.”