Griffin’s' sweet slices of life

This touching and candid campaign, created in collaboration with Motion Sickness, The Tuesday Club and director Florian Habicht, depicts life across 24 hours in New Zealand, one biscuit at a time.

The initiative consists of 24 mini documentary-style spots. Each is a quiet, reflective vignette capturing a human moment from dawn to dusk that calls for a Griffin's biscuit, which together build a broader cultural portrait of Aotearoa. 

“What struck me most was the openness of people,” says Habicht. “There’s a rawness to these stories – people doing it tough, people finding joy where they can. These are small moments, but they carry a lot of meaning.”