Globant leaves a bad taste

This comedic campaign, created by GUT for software development company Globant, tackles the common perception that IT organisations often forget about real users and businesses when thinking about developments for their customers. 

With an ironic and humorous twist, it depicts a tech company presenting its latest innovation: ‘Taste ID,’ a technology that makes the dubious claim of being able to identify what a person wants to eat based on them licking their cell phone screen. 

As the presenters demo this unappetizing tech offering to a group of incredulous executives, the film declares, “Enough with nonsense tech,” while delivering a strong brand statement about the need to apply technology to real business transformations.