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Anthropic – ÞETTA REDDAST

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Directed by Gar O’Rourke through Jaywalk, this honest and contemplative documentary from AI corporation Anthropic takes us to the heart of an Icelandic community, to discover how people are feeling about the use of AI in their everyday lives.  

Set amidst the country’s stunning scenery, the 8-minute film, titled ÞETTA REDDAST, moves through schools, workplaces and community spaces to capture a range of perspectives on the technology and what it might mean for the future. Beyond these organisations, O’Rourke takes us out into the community, gathering diverse perspectives from whale-watching captains to the local church and choir. 

Editors Fran and Kauai weaves conversations that feel natural and candid, offering a neutral and balanced perspectives that makes space for scepticism, curiosity and humour. The film takes its title from the Icelandic phrase “Þetta Reddast,” translating loosely to “we’ll figure it out,” a sentiment that ultimately runs throughout the film.

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