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Ford – Ford - The Legend is Back

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This slick and dynamic spot for Ford, created by Wieden + Kennedy and directed by Anton Tammi through Agile Films, champions the auto brand’s new electric SUV, the Ford Capri. 

Comprising dizzying camera angles, clever transitions, and dynamic, VFX shots of Capri models through the ages spliced with retro archival footage, the spot, titled The Legend is Back, draws on the brand’s rich history through the lens of each car and the culture that surrounds it. 

The energetic edit is perfectly matched with a vintage-sounding voiceover and music by Giorgio Moroder, which really brings this soulful story of a legendary car to life. 

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