Florence Poppy Deary gives the DVLA a curmudgeonly clamp
The Biscuit Filmworks director (and most recent shots New Director of the Year winner) and agency AMV BBDO gives us a hilariously downbeat character who laments his life calling.
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Credits
View on- Agency AMV BBDO/London
- Production Company Biscuit Filmworks/UK
- Director Florence Poppy Deary
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Unlock full credits and more with a shots membership
Credits
View on- Agency AMV BBDO/London
- Production Company Biscuit Filmworks/UK
- Director Florence Poppy Deary
- Editing Company Shift Post
- VFX Studio Selected Works
- Audio Post 750mph
- Music Supervision Twelve Decibels
- Service Company ShishMish
- Executive Creative Director Ben Edwards
- Executive Creative Director Guy Hobbs
- Senior Art Director Dominic Nazeri
- Senior Copywriter Lizzie Baird
- Designer Maria Kay
- Producer Marija Dikic
- Producer Vladimir Dudar
- Creative President Lee Owen
- Chief Creative Officer Nadja Lossgott
- Chief Creative Officer Nicholas Hulley
- Senior Agency Producer Rachael Clarke
- Design Lead Laura Nunn
- Executive Producer Hanna Bayatti
- Head Of Production Emily Atterton
- Production Designer Damjan Paranosic
- Founding Partner Shawn Lacy
- Managing Director Rupert Reynolds-MacLean
- DP Joao Padua
- Editor Adam Buckmaster
- Executive Producer Kirsty Oldfield
- CD Peter Hodsman
- Producer Angie Broomfield
- Colourist Nielsan Bohl
- Producer Carla Thomas
- Sound Design/Mix Lucas Trigg
- Composer/Arranger Xiaotian Shi
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency AMV BBDO/London
- Production Company Biscuit Filmworks/UK
- Director Florence Poppy Deary
- Editing Company Shift Post
- VFX Studio Selected Works
- Audio Post 750mph
- Music Supervision Twelve Decibels
- Service Company ShishMish
- Executive Creative Director Ben Edwards
- Executive Creative Director Guy Hobbs
- Senior Art Director Dominic Nazeri
- Senior Copywriter Lizzie Baird
- Designer Maria Kay
- Producer Marija Dikic
- Producer Vladimir Dudar
- Creative President Lee Owen
- Chief Creative Officer Nadja Lossgott
- Chief Creative Officer Nicholas Hulley
- Senior Agency Producer Rachael Clarke
- Design Lead Laura Nunn
- Executive Producer Hanna Bayatti
- Head Of Production Emily Atterton
- Production Designer Damjan Paranosic
- Founding Partner Shawn Lacy
- Managing Director Rupert Reynolds-MacLean
- DP Joao Padua
- Editor Adam Buckmaster
- Executive Producer Kirsty Oldfield
- CD Peter Hodsman
- Producer Angie Broomfield
- Colourist Nielsan Bohl
- Producer Carla Thomas
- Sound Design/Mix Lucas Trigg
- Composer/Arranger Xiaotian Shi
Finding a clamp on your car is enough to ruin anyone's day, but what if that was all your day would ever have to offer... like the poor clamp itself?
Taking this surreal concept from AMV BBDO and giving it tremendous comedy legs, Biscuit Filmworks director Florence Poppy Deary's new pair of films for the DVLA - Hero and Dog - provide a bizarre spokesperson for the importance of taxing your vehicle.
Playing out like the lovechild of The Moon from The Mighty Boosh and The Hitchiker's Guide To The Galaxy's Marvin, this wonderfully dour creation gives a comedic spin to an otherwise imposing enforcement tool.
Credits
View on- Agency AMV BBDO/London
- Production Company Biscuit Filmworks/UK
- Director Florence Poppy Deary
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency AMV BBDO/London
- Production Company Biscuit Filmworks/UK
- Director Florence Poppy Deary
- Editing Company Shift Post
- VFX Studio Selected Works
- Audio Post 750mph
- Music Supervision Twelve Decibels
- Service Company ShishMish
- Executive Creative Director Ben Edwards
- Executive Creative Director Guy Hobbs
- Senior Art Director Dominic Nazeri
- Senior Copywriter Lizzie Baird
- Designer Maria Kay
- Producer Marija Dikic
- Producer Vladimir Dudar
- Creative President Lee Owen
- Chief Creative Officer Nadja Lossgott
- Chief Creative Officer Nicholas Hulley
- Senior Agency Producer Rachael Clarke
- Design Lead Laura Nunn
- Executive Producer Hanna Bayatti
- Head Of Production Emily Atterton
- Production Designer Damjan Paranosic
- Founding Partner Shawn Lacy
- Managing Director Rupert Reynolds-MacLean
- DP Joao Padua
- Editor Adam Buckmaster
- Executive Producer Kirsty Oldfield
- CD Peter Hodsman
- Producer Angie Broomfield
- Colourist Nielsan Bohl
- Producer Carla Thomas
- Sound Design/Mix Lucas Trigg
- Composer/Arranger Xiaotian Shi
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency AMV BBDO/London
- Production Company Biscuit Filmworks/UK
- Director Florence Poppy Deary
- Editing Company Shift Post
- VFX Studio Selected Works
- Audio Post 750mph
- Music Supervision Twelve Decibels
- Service Company ShishMish
- Executive Creative Director Ben Edwards
- Executive Creative Director Guy Hobbs
- Senior Art Director Dominic Nazeri
- Senior Copywriter Lizzie Baird
- Designer Maria Kay
- Producer Marija Dikic
- Producer Vladimir Dudar
- Creative President Lee Owen
- Chief Creative Officer Nadja Lossgott
- Chief Creative Officer Nicholas Hulley
- Senior Agency Producer Rachael Clarke
- Design Lead Laura Nunn
- Executive Producer Hanna Bayatti
- Head Of Production Emily Atterton
- Production Designer Damjan Paranosic
- Founding Partner Shawn Lacy
- Managing Director Rupert Reynolds-MacLean
- DP Joao Padua
- Editor Adam Buckmaster
- Executive Producer Kirsty Oldfield
- CD Peter Hodsman
- Producer Angie Broomfield
- Colourist Nielsan Bohl
- Producer Carla Thomas
- Sound Design/Mix Lucas Trigg
- Composer/Arranger Xiaotian Shi
“This campaign brings a key enforcement route, clamping, to life in a relatable way," explains Daniel Wood, Head of External Communications at DVLA. "Most motorists tax on time, but when they don’t, the consequences can be significant, including having their vehicle clamped. The campaign highlights how quick and easy it is to tax your vehicle online - and paying by Direct Debit can help motorists stay on top of renewals and avoid meeting Clampy.”
“We’re hugely proud that Clampy is our first campaign for the DVLA," adds Ben Edwards, Executive Creative Director, AMV BBDO. "Every person he’s met along the creative gauntlet has added something to him, until he became this funny, strange, slightly sad character we all feel incredibly fond of.
"Hopefully, everyone who sees him out and about feels the same as us and that he makes people think twice about risking not taxing their vehicle, and acts as a gentle reminder for those likely to forget.”
