Feel good about your funnel with Vibe.co

Vibe.co, the streaming TV advertising platform built for performance marketers, has released a new spot that does for the marketing funnel what probiotic yogurt brands have spent decades doing for digestion. 

Crafted by Parole, the creative practice led by director JB Braud, the film borrows the visual grammar of gut-health advertising, the too-bright kitchen, the knowing girlfriends, the animated journey through the body, and reroutes it toward one idea: a marketer's funnel needs care, balance, and a daily dose of TV.

It opens with one marketer confiding that her Meta and Google campaigns "used to perform so well and now they just feel… off." The cure is a cup of Vibe. What follows is a beat-for-beat parody of the category, the reassuring touch on the arm, marketing performance terms traveling through an animated digestive tract before morphing into the Vibe monogram, a deadpan "clinically proven" voiceover, and the promise of "TV Advertising with Advanced Targeting in it."

Beneath the gag sits the argument Vibe.co has made all year: a media diet of Meta and Google alone leaves a funnel imbalanced, and streaming TV is what restores it.

The film was unveiled on a billboard during the 73rd Cannes Lions International Festival of Creativity, the one week the entire industry is guaranteed to be in on the joke."Performance marketers spend a lot of time talking about funnel health, so we made the most literal film imaginable about it," said Braud. "The fastest way past a category that takes itself seriously is to be completely ridiculous about something that happens to be true."