FatBoy Ice Cream launches first-ever ad campaign
TDA Boulder creative embraces feel-good indulgence. No filters, no substitutes, no shame and definitely no judgement.
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FatBoy Ice Cream, America’s number one Ice Cream Sandwich you somehow haven’t heard enough about (yet), is debuting in the paid advertising world with a cheeky, nostalgic summer campaign created by Agency of Record for Casper’s Ice Cream, TDA Boulder.
Titled America’s #1 Ice Cream Sandwich, the fully integrated campaign marks the first-ever paid marketing effort for FatBoy and is a playful celebration of what makes the brand irresistibly real, delicious, and proudly different from everything else out there. While other brands flex about beauty, tech, and health wins, FatBoy proudly owns what it isn’t. It’s not America’s #1 dermatologist-recommended skincare. It’s not America’s #1 smart speaker. It’s not America’s #1 engagement ring. It is the thickest, creamiest, most unapologetically indulgent ice cream sandwich you'll find.
Rolling out across CTV (Disney/Hulu, YouTube), digital, and print (including a People.com takeover for their 100 Reasons to Love America issue), plus social platforms (Meta) and comedic influencer partnerships set to serve up laughs, and cravings, all summer long.
"FatBoy is about leaning into life’s feel-good moments without guilt, without filters, and definitely without dairy substitutions,” stated Russell Stokes, CEO, Casper’s Ice Cream, (the nearly century-old company behind FatBoy ice cream sandwiches). “We’re proud to finally tell the world what we’ve known all along: We’re America’s #1 Ice Cream Sandwich, and happily, hilariously nothing else.”
"FatBoy doesn’t apologise for being what it is: big, creamy, and 100% real. We wanted the campaign to feel as good as biting into an ice cream sandwich on a hot summer day," said Jeremy Seibold, Partner & Creative Director, TDA Boulder. "I may not be America’s Number One Creative Director, but I am America’s Number One fan of this campaign."
