Falabella’s grand European fashion odyssey
Spanning Berlin, Puglia, Lisbon, the Amalfi Coast and Amalfi, the project was conceived as more than a travel piece.
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One of South America’s leading retail groups, Falabella continues to expand its fashion narrative beyond the continent with Falabella Takes Europe, a multi-destination campaign produced by Estudio Fe.
Spanning Berlin, Puglia, Lisbon, the Amalfi Coast and Amalfi, the project was conceived as more than a travel piece. Instead, it unfolds as a cohesive visual journey, moving from Berlin’s urban sharpness to the warmth and luminosity of southern Europe, where texture, colour and movement take focus.
Directed by Nico Alarcos, with photography by Tomas Reid, the campaign balances cinematic energy with editorial restraint. Each location brings its own character, while the brand’s identity remains consistent throughout.
Credits
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- Production Company Estudio FE
- Director Nico Alarcos
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Credits
View on- Production Company Estudio FE
- Director Nico Alarcos
- Executive Producer Francisca Eyzaguirre
- DP Tomas Reid
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Estudio FE
- Director Nico Alarcos
- Executive Producer Francisca Eyzaguirre
- DP Tomas Reid
Behind the seamless visuals was a complex international production. Shooting across multiple countries required tight coordination of local crews, international talent and cross-border logistics, all while maintaining a unified creative direction.
Falabella entrusted Estudio Fe with leading the full-scale European operation, from permits and travel to on-site execution. The objective was not only to capture striking imagery, but to ensure narrative cohesion across every destination.
The result is a campaign that feels expansive yet controlled, a clear demonstration of how strong vision and structured production can translate ambition into impact. With Falabella Takes Europe, Estudio Fe continues to deliver international storytelling at scale, where fashion, place and craft align effortlessly.
