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With a new three-minute short, Vienna Bites, the Vienna Tourist Board launches an unconventional campaign that reimagines destination marketing through cinematic storytelling. 

Developed by the Viennese agency seite zwei, the film marks the opening of Vienna’s 2026 culinary theme year by the same name, and positions Viennese cuisine as both cultural heritage and creative inspiration.

Helmed by award-winning advertising and film director Bianca Poletti, and produced by Muellers Bureau, the film eschews a classical promotional format and instead tells the fictional story of a clan of vampires on the hunt through Vienna at night. Thanks to the denizens of the city’s superior dining options, the vampires believe their blood must also be of the most refined quality.

Vienna Tourist Board – Vienna Bites

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Iconic dishes, from Wiener Schnitzel to Kaiserschmarrn, become visual and symbolic elements within Poletti’s stylised, atmospheric film world. The concept deftly builds on Vienna’s lesser-known historical link to vampirism, first documented in 1725, and connects it to today’s renewed global appetite for vampire and horror narratives.

The production combines Viennese locations with an international aesthetic, supported by a soundtrack created in collaboration with the US-based composer and songwriter Morgan Kibby, known for her work with top artists including Lady Gaga and Harry Styles, as well as the band The Graveyard Club.

Vienna Bites has launched online and is being rolled out internationally across key markets, including Germany, France, Italy, Spain, South Korea, Canada, the UK, and the US. The film has generated almost 28 million views since its launch on YouTube on January 30th.

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