Almond Breeze is the obvious choice
McKinney eases decision fatigue with new Blue Diamond campaign.
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In a world full of options, creative AOR McKinney is helping to ease decision fatigue by making Blue Diamond’s Almond Breeze the “Obvious Choice” with a new campaign.
Building off of the “Unapologetically Almond” strategic positioning from McKinney, the new Almond Breeze campaign marks the agency’s first TV launch in a year for the brand and features the use of the new “Obvious Choice” tagline in two :15 spots, Mower and Hike.
Utilising humorous metaphors and relatable family scenarios, both spots start with a family shopping at the grocery store where one of the partners picks up a carton of Almond Breeze, noting the benefits on the label, “50% more calcium than dairy milk, 0 grams of sugar and fewer calories.” Making it the obvious choice and a beneficial addition to the fridge, the parents then wish aloud that “every choice was this obvious.”
Blue Diamond – Mower
Blue Diamond – Hike
