Entropico elevates outdoor exploration for Hipcamp
Film Director Matt Earl leads innovative collaboration for Only on Hipcamp campaign.
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Entropico, a pioneering creative studio and force in immersive experiences, announce its brand new campaign partnership with Hipcamp, the premier platform for unique outdoor stays.
Directed by Matt Earl, Entropico has redefined outdoor exploration with its latest project titled Only on Hipcamp, showcasing the breathtaking possibilities of camping experiences available exclusively through Hipcamp.
The collaboration between Entropico and Hipcamp has yielded a mesmerising 38-second hero spot, which premiered on Hipcamp's flagship YouTube channel. Created in just six weeks, Entropico and director Earl, strategically made the choice and embraced virtual production, leveraging the power of Unreal Engine technology to overcome logistical barriers and seamlessly weave together four disparate shoots across various weather conditions and environments in a single day.
The captivating behind-the-scenes visual offers a glimpse into the creative process behind the awe-inspiring production to transport viewers into a world where the wonders of outdoor adventure know no bounds.
Credits
powered by
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- Production Company Entropico
- Director Matthew Earl
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Credits
powered by
- Production Company Entropico
- Director Matthew Earl
- Executive Producer Olivia Ravasio
- DP Shane Bagwell
- Post Production Supervisor Annabel Mills
- VFX Artist Oliver Eather
- VFX Tom Spiers
- Colorist Josh Bohoskey
- Composer/Sound Designer Jacob Turier
- Executive Creative Director Joey Hunter
Credits
powered by
- Production Company Entropico
- Director Matthew Earl
- Executive Producer Olivia Ravasio
- DP Shane Bagwell
- Post Production Supervisor Annabel Mills
- VFX Artist Oliver Eather
- VFX Tom Spiers
- Colorist Josh Bohoskey
- Composer/Sound Designer Jacob Turier
- Executive Creative Director Joey Hunter
From snow-capped mountains to arid deserts, Entropico's immersive landscapes unfold seamlessly within the confines of a single tent. Through innovative virtual production technology, Earl and the Entropico team overcame the logistical challenges of showcasing diverse environments without the need for extensive travel or multi-day shoots.
Olivia Ravasio, Executive Producer at Entropico, shares her enthusiasm for the project: "As a lifelong camper, crafting this spot was a true labor of love. Working closely with the Hipcamp team, we've recreated the magic of the outdoors and brought it to life for audiences. With Matt Earl's direction, we've not only met but exceeded the creative brief, delivering a truly unforgettable experience."
The hero spot serves as a testament to Entropico's commitment to harness new technologies to push creative boundaries. Through the lens of Unreal Engine, viewers are invited to embark on a journey of discovery, igniting their passion for outdoor exploration and inspiring a newfound appreciation for the natural world.
As Entropico’s Matt Earl affirms, "Our goal was to showcase the unparalleled magic of Hipcamp's campsites and redefine how audiences experience the great outdoors. Through our collaboration with Hipcamp and the power of Unreal Engine, we've achieved just that."
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