Emma Stone's site for sore eyes
Oscar-winning actor Emma Stone teams up with director Yorgos Lanthimos for Squarespace's Super Bowl spot, in which a pained Stone confronts the fact that your name isn't always your own.
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Credits
View on- Agency Client Direct
- Production Company Superprime
- Director Yorgos Lanthimos
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Credits
View on- Agency Client Direct
- Production Company Superprime
- Director Yorgos Lanthimos
- Executive Producer/Managing Director Rebecca Skinner
- Executive Producer/Managing Director Michelle Ross
- Head of Production Matt Sanders / (Head of Production)
- Associate Producer Masha Chernitskaya
- Editing Trim
- Executive Post Producer Luiza Naritomi
- Executive Post Producer Noreen Khan
- Editor Tom Lindsay
- Assistant Editor Nanako Kawasaki
- Color/Finishing Company 3/London
- VFX One of Us
- 2D Supervisor Jerome Foucout
- VFX Producer George Butler
- Executive Color Producer Ellora Soret
- Assistant Colorist Jack Kennedy
- Senior Color Producer Edwin Elkington
- Senior Colorist Gregory Fisher
- Additional Colorist Dominic Phipps
- Sound Designer Johnnie Burn
- Assistant Sound Designer Simon Carroll
- Sound Wave Studios/USA
- Executive Audio Producer Vicky Ferraro
- Audio Producer Eleni Giannopoulos
- Audio Mixer Austin Ferreira
- Chief Creative Officer David Lee
- Group Creative Director Mathieu Zarbatany
- Principal Creative Writer Jose (Pepe) Hernandez
- Creative Developer Siman Li
- Copywriter Garrick Sheldon
- Art Director Alex Thompson
- Senior Design Director Satu Pelkonen
- Design Lead Albert Chang
- Senior Designer Ryan Carrel
- Senior Designer Ryan Dutch
- Senior Motion Designer Videl Torres
- Senior Motion Designer Marlon Morina
- Senior Production Designer Alexandra Tutelian
- Designer Jaycee Masucci
- Head of Production (HP) Erica Kung
- Executive Producer Wes Falik
- Producer, Digital Dianne Kim
- Editor Sarah Harvey
- Producer William Green
- Production Designer James Price
- DP Robbie Ryan
- Executive Post Producer Anne Lai
- Assistant Editor Kevin Vu
- Finishing Editor Toby Aldridge
- VFX Supervisor Adam Azmy
- Composer Jerskin Fendrix
- Talent Emma Stone
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Superprime
- Director Yorgos Lanthimos
- Executive Producer/Managing Director Rebecca Skinner
- Executive Producer/Managing Director Michelle Ross
- Head of Production Matt Sanders / (Head of Production)
- Associate Producer Masha Chernitskaya
- Editing Trim
- Executive Post Producer Luiza Naritomi
- Executive Post Producer Noreen Khan
- Editor Tom Lindsay
- Assistant Editor Nanako Kawasaki
- Color/Finishing Company 3/London
- VFX One of Us
- 2D Supervisor Jerome Foucout
- VFX Producer George Butler
- Executive Color Producer Ellora Soret
- Assistant Colorist Jack Kennedy
- Senior Color Producer Edwin Elkington
- Senior Colorist Gregory Fisher
- Additional Colorist Dominic Phipps
- Sound Designer Johnnie Burn
- Assistant Sound Designer Simon Carroll
- Sound Wave Studios/USA
- Executive Audio Producer Vicky Ferraro
- Audio Producer Eleni Giannopoulos
- Audio Mixer Austin Ferreira
- Chief Creative Officer David Lee
- Group Creative Director Mathieu Zarbatany
- Principal Creative Writer Jose (Pepe) Hernandez
- Creative Developer Siman Li
- Copywriter Garrick Sheldon
- Art Director Alex Thompson
- Senior Design Director Satu Pelkonen
- Design Lead Albert Chang
- Senior Designer Ryan Carrel
- Senior Designer Ryan Dutch
- Senior Motion Designer Videl Torres
- Senior Motion Designer Marlon Morina
- Senior Production Designer Alexandra Tutelian
- Designer Jaycee Masucci
- Head of Production (HP) Erica Kung
- Executive Producer Wes Falik
- Producer, Digital Dianne Kim
- Editor Sarah Harvey
- Producer William Green
- Production Designer James Price
- DP Robbie Ryan
- Executive Post Producer Anne Lai
- Assistant Editor Kevin Vu
- Finishing Editor Toby Aldridge
- VFX Supervisor Adam Azmy
- Composer Jerskin Fendrix
- Talent Emma Stone
The twelfth Super Bowl campaign for Squarespace features two-time Academy Award-winning actor and producer Emma Stone as she attempts to register a website in her own name.
However, despite those two Oscars, numerous other awards and heaps of critical acclaim, even Stone can't control who gets to own emmastone.com, and the realisation of this sends the usually placid Stone into a laptop-wrecking frenzy. The call to action is simple: get your domain before you lose it.
The 100-second spot is created in-house at Squarespace and directed by Yorgos Lathimos - a frequent collaborator with Stone, in films such as The Favourite and Poor Things - through Superprime, and is shot in black-and-white analogue film, giving the spot a beautiful and dramatic German expressionist feel.
“This commercial is based on true events," said Stone. "Having the opportunity to play myself in my own home was a joy and a memory I won’t soon forget, despite the pain that came rushing back. Thank you Squarespace for honouring my experience.”
The Big Game spot is the centrepiece of a broader campaign showing Stone's journey to reclaim her namesake domain. Additional films include The Negotiation, which captures Stone’s increasingly desperate attempts to get her domain name back, as well as A Message from Emma Stone, a PSA-style film highlighting the risks of waiting too long to claim one, which sits on emmastone.com.
“We approach our Super Bowl spots like film rollouts,” said David Lee, Chief Brand and Creative Officer at Squarespace. “That mindset pushes us to create a fully-realised world that feels cinematic rather than commercial. This year, Emma’s emotional performance paired with Lanthimos’ meticulous direction, delivers a story where the stakes are immediately clear.”
