EE launches new iPhone 17 Pro campaign
EE launches new campaign showing how the iPhone 17 Pro deserves the UK’s best network.
)
EE, the UK’s best network, has today launched its new campaign, The Most Powerful iPhone Deserves the Best Network.
Created by Publicis Groupe UK’s cross agency team, the work shows why EE is the perfect partner for the all-new iPhone 17 Pro which debuted this autumn.
Rooted in the insight that 76% of EE’s iPhone customers live in busy, high traffic areas, the campaign demonstrates how only EE can unlock the full potential of Apple’s most powerful iPhone yet. With EE’s 5G+ offering great connectivity even in the busiest places, EE ensures iPhone 17 Pro users can stay seamlessly connected, when they need it most.
The campaign launches with a 30-second film, Hidden Treasure, by Saatchi & Saatchi, across BVOD. The film follows a young woman navigating her way through an artisan market at 5:08am, a peak time for car booting, with a new iPhone 17 Pro in hand. She dives into the chaos in search of a rare gem - what she discovers is much more. She captures the spontaneity of the moment: snapping photos, researching items, bartering with vendors and making seamless payments. She picks up prized items, facetiming as she goes and snapping selfies with her friends using the new ‘centre stage’ feature. Set to the sound-track Make it Mine by The Shamen, Hidden Treasure shines a spotlight on how the iPhone 17 Pro, powered by EE, keeps customers effortlessly connected - enabling them to unlock opportunities and make the most of every moment.
Credits
View on- Agency Saatchi & Saatchi/London
- Production Company Somesuch
- Director Charlotte Regan
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Saatchi & Saatchi/London
- Production Company Somesuch
- Director Charlotte Regan
- Executive Producer Daniella Manca
- Head of Production Georgina Fillmore
- Editing Stitch
- Post Managing Director Angela Hart
- Editor Phil Currie
- Post Production Time Based Arts
- Post Producer Jo Gutteridge
- Post Producer Matthew Squires
- VFX Time Based Arts
- VFX Supervisor Jamie Crofts
- Color Time Based Arts
- Colorist Simone Grattarola
- Colorist Daniela Rotaru
- Sound Designer James Utting
- Sound Factory Studios/London
- Audio Producer Emily Thomas
- Audio Mixer James Utting
- Music Supervision Wake The Town
- Chief Creative Officer Ben Mooge
- Executive Creative Director William John
- Group Creative Director Chris Townsend
- Senior Creative Tom Wrigglesworth
- Senior Creative Matt Robinson
- Head of Production (HP) Rachel Solomon
- Senior Producer Brett Macdonald
- Junior Producer Josh Clark
- Producer Andrew Rawson
- DP Christopher Sabogal
- Music Supervisor Maiken Silverup
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Saatchi & Saatchi/London
- Production Company Somesuch
- Director Charlotte Regan
- Executive Producer Daniella Manca
- Head of Production Georgina Fillmore
- Editing Stitch
- Post Managing Director Angela Hart
- Editor Phil Currie
- Post Production Time Based Arts
- Post Producer Jo Gutteridge
- Post Producer Matthew Squires
- VFX Time Based Arts
- VFX Supervisor Jamie Crofts
- Color Time Based Arts
- Colorist Simone Grattarola
- Colorist Daniela Rotaru
- Sound Designer James Utting
- Sound Factory Studios/London
- Audio Producer Emily Thomas
- Audio Mixer James Utting
- Music Supervision Wake The Town
- Chief Creative Officer Ben Mooge
- Executive Creative Director William John
- Group Creative Director Chris Townsend
- Senior Creative Tom Wrigglesworth
- Senior Creative Matt Robinson
- Head of Production (HP) Rachel Solomon
- Senior Producer Brett Macdonald
- Junior Producer Josh Clark
- Producer Andrew Rawson
- DP Christopher Sabogal
- Music Supervisor Maiken Silverup
Kelly Engstrom, Brand and Marketing Communications Director at EE commented: “We are delighted to offer the new iPhone 17 on the UK’s best network. Our new campaign brings to life how the most powerful iPhone, when paired with the speed and reliability of EE’s network, enables customers to stay seamlessly connected and make the most of every moment, when they really need it. With our 5G+ offering great connectivity even in the busiest places, EE’s network combined with the iPhone 17 means everyday moments like bargain hunting in a busy market for your next Vinted sale can be made even better”.
Chris Townsend, Group Creative Director, Saatchi & Saatchi, said “EE reflects real life: chaotic, competitive and full of opportunity. When you’re on the move technology is the most essential tool for cutting through the noise - you can research, verify and discover hidden gems at speed. Our campaign shows how with the iPhone17 on EE’s unbeatable network, seamless connectivity can empower people to explore, create and share.
This campaign captures the magic of finding a hidden gem before anyone else and the role technology plays in enabling that moment. With the iPhone 17 and EE’s unbeatable network at the heart of the story, we wanted to show how seamlessly connected experiences can empower people to explore, create and share.”
