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Oppo – Your Phone Can Wait, Life Can't

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Whether it’s scrolling through friends’ holiday updates or catching livestream sales, digital habits often take precedence over the real-life connections right in front of us, and especially at important celebrations.  

Shanghai-based creative agency Ugly has teamed up with tech brand OPPO APAC to launch this holiday campaign reminding us to look up from our phones this Christmas.  

The action-packed film, directed by Morvasu through The Sweetshop, personifies social media feeds as living characters—each one representing a distraction pulling people away from meaningful holiday moments. It delivers a powerful message: silence these distractions and ‘Enjoy the Present’ during this special time of year.  

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