Don’t get hopping mad, get Roojai
True to Thai advertising form, this engagingly batty campaign for the online insurance brand is short on logic, but big on fun in its depiction of the tenuous link between conflict resolution and large hopping marsupials.
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Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Executive Producer Rungtawan Nanthasaen
- Post Production One Cool Production
- Sound Mellow Tunes
- Sound Engineer Artit Vongmetta
- Chief Creative Officer Thasorn Boonyanate
- Creative Director Rook Floro
- Creative Group Head Supalerk Silarangsri
- Senior Copywriter Supakit Sukaroj
- Art Director Todsapon Sripuvatanik
- Art Director Achiraya Wongtrirat
- Producer Paramee Soontornwuttinun
- Production Designer Wanlop Plumsee
- DP Abhisit Prasongsup
- Editor Chaleamchon Natipat
- Post Producer Wipawee Khirirat
- Colorist Rattakhet Naimuang
Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Executive Producer Rungtawan Nanthasaen
- Post Production One Cool Production
- Sound Mellow Tunes
- Sound Engineer Artit Vongmetta
- Chief Creative Officer Thasorn Boonyanate
- Creative Director Rook Floro
- Creative Group Head Supalerk Silarangsri
- Senior Copywriter Supakit Sukaroj
- Art Director Todsapon Sripuvatanik
- Art Director Achiraya Wongtrirat
- Producer Paramee Soontornwuttinun
- Production Designer Wanlop Plumsee
- DP Abhisit Prasongsup
- Editor Chaleamchon Natipat
- Post Producer Wipawee Khirirat
- Colorist Rattakhet Naimuang
The key takeaway from these ads is that not only do the popular pouched creatures favour interesting modes of locomotion, they also, with their furry front-loading baby carriers symbolise care, support and reliability.
This makes them the ideal brand mascot as evidenced in BBDO Bangkok’s 'Minimise Your Frustration’ activation for Roojai Online Insurance.
Helmed by Cannes-winning director Un Wuthisak Anarnkaporn, through Factory01, the campaign's two films, Uncle and Auntie, and Triangle of Accident, feature car bump victims sporting angsty combative mini-me types making trouble from the safety of their human pouches. But then… stick with us here… a moped riding kanga hops in to smooth tensions with some paperwork to be filed away in the pouches.
Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Executive Producer Rungtawan Nanthasaen
- Post Production One Cool Production
- Sound Mellow Tunes
- Sound Engineer Artit Vongmetta
- Chief Creative Officer Thasorn Boonyanate
- Creative Director Rook Floro
- Creative Group Head Supalerk Silarangsri
- Senior Copywriter Supakit Sukaroj
- Art Director Todsapon Sripuvatanik
- Art Director Achiraya Wongtrirat
- Producer Paramee Soontornwuttinun
- Production Designer Wanlop Plumsee
- DP Abhisit Prasongsup
- Editor Chaleamchon Natipat
- Post Producer Wipawee Khirirat
- Colorist Rattakhet Naimuang
Credits
powered by
- Agency BBDO/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Executive Producer Rungtawan Nanthasaen
- Post Production One Cool Production
- Sound Mellow Tunes
- Sound Engineer Artit Vongmetta
- Chief Creative Officer Thasorn Boonyanate
- Creative Director Rook Floro
- Creative Group Head Supalerk Silarangsri
- Senior Copywriter Supakit Sukaroj
- Art Director Todsapon Sripuvatanik
- Art Director Achiraya Wongtrirat
- Producer Paramee Soontornwuttinun
- Production Designer Wanlop Plumsee
- DP Abhisit Prasongsup
- Editor Chaleamchon Natipat
- Post Producer Wipawee Khirirat
- Colorist Rattakhet Naimuang
