Did somebody say just *autocomplete*
Some terrible targeting sees a Just Eat customer somewhat discombobulated in this fun and pacy ad from Finn Keenan.
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Credits
View on- Agency McCann/London
- Production Company Riff Raff
- Director Finn Keenan
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Credits
View on- Agency McCann/London
- Production Company Riff Raff
- Director Finn Keenan
- Editor Amanda James
- Editor Producer Frankie Elster
- Post Produciton Black Kite Studios
- Audio String and Tins
- Chief Creative Officer Laurence Thomson
- Chief Creative Officer Robert Doubal
- Chief Strategy Officer Theo Izzard-Brown
- Creative Director Rob Webster
- Creative Director Alexei Berwitz
- Senior Creative Ben Buswell
- Executive Producer Natalie Arnett
- Producer Matthew Clyde
- Production Designer Tim Gibson
- DP Nanu Segal
- 1st Assistant Director Jai Lusser
- VFX Supervisor Jim Spratling
- Colorist Richard Fearon
- Post Producer Polly Durrance
- Sound Design Jim Stewart / (Audio Mixer)
- Sound Designer Adam Smyth
- Audio Producer Eimear Ni Ghuaire
- Audio Producer Laura-Leigh Smith
- Audio Producer Alina Miroshnichenko
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/London
- Production Company Riff Raff
- Director Finn Keenan
- Editor Amanda James
- Editor Producer Frankie Elster
- Post Produciton Black Kite Studios
- Audio String and Tins
- Chief Creative Officer Laurence Thomson
- Chief Creative Officer Robert Doubal
- Chief Strategy Officer Theo Izzard-Brown
- Creative Director Rob Webster
- Creative Director Alexei Berwitz
- Senior Creative Ben Buswell
- Executive Producer Natalie Arnett
- Producer Matthew Clyde
- Production Designer Tim Gibson
- DP Nanu Segal
- 1st Assistant Director Jai Lusser
- VFX Supervisor Jim Spratling
- Colorist Richard Fearon
- Post Producer Polly Durrance
- Sound Design Jim Stewart / (Audio Mixer)
- Sound Designer Adam Smyth
- Audio Producer Eimear Ni Ghuaire
- Audio Producer Laura-Leigh Smith
- Audio Producer Alina Miroshnichenko
Hello there *Name* and welcome to this hyper-personalised shots write-up of an *ad/promo/short* containing your favourite topic: *food/laughs/confused women*.
Whilst AI is certainly getting better, and targetted ads can sometimes hit the bullseye, the bracketing of peoples likes and dislikes into a neat package is an intrinsically flawed concept, as humorously explored in this rip-roaring spot for Just Eat.
Showcasing the service's breadth of options, We Got It sees a hapless user thrown into various scenarios based upon what a delightfully robotic voice deems correct.
Shot by Riff Raff's Finn Keenan, and with a joyous script by McCann London's Ben Buswell and Jo Griffin, this brilliantly crafted and fantastically paced spot goes to prove that the bots don't know everything just yet.
"The script is a brilliantly cheeky observation of those ‘personal’ targeted commercials," says Keenan, "A knowing nod that we’re all a bit over that 'we know you better than you know yourself' approach. So, we took the idea of those over-friendly ads and doubled down on how ridiculous they can be.
"I was delighted at how much I was allowed to push the idea and put our hero, the wonderful Daisy Badger, through an absolute onslaught of intense in-your-face advertising.”
