)
Daisy Chain joins PSYOP US roster
)
Co-founded by Connor Campbell and Harry Butt, Daisy Chain began not in a glossy Soho office, but in a tiny, overheating studio in Hoxton.
PSYOP announce the newest addition to its US roster: Daisy Chain, the London-based motion studio known for creating beautifully atypical visual worlds that look like they were grown in a greenhouse spiked with curiosity, caffeine, and a dash of mysterious folklore.
Co-founded by Connor Campbell and Harry Butt, Daisy Chain began not in a glossy Soho office, but in a tiny, overheating studio in Hoxton where they daisy-chained extension cables to power their comically large PCs, something that no electrician, insurance policy, or fire marshal has endorsed, but which did spark a brand philosophy:If it doesn’t exist yet, we’ll build it. If it exists already, we’ll mutate it.
From that mildly dangerous chrysalis emerged a studio dedicated to “off-kilter work from the weird corners”, a refreshing antidote to the sea of slick, personality-neutral motion that clogs the internet like beige wallpaper. Their portfolio spans design, typography, motion, interactive experiences, music videos, live action, and narrative experiments for clients including Nike, Apple, and The New York Times, with an early breakout crafting a surreal visual universe for Dua Lipa’s Hallucinate.
What makes Daisy Chain wildly lovable, beyond their ability to fuse design with dream logic, is that everything they make feels like it crawled out of an alternate ecosystem. Even their website isn’t just a portfolio; it squishes daisies as you scroll and treats navigation like a toy, not a user manual.
It was their insatiable appetite for ‘more’ that caught the attention of US partner, PSYOP. Their team exudes an excitement that PSYOP EP, Head of Global Partnerships Andrew Linsk is confident will be felt by clients and collaborators across the board. “Daisy Chain’s work aligns perfectly with what we see as a growing need in the marketplace,” said Linsk. “Almost immediately after partnering, we booked a project with a major U.S.-based tech company and they have already returned for a second round. Daisy Chain’s forward-thinking philosophy and dedication to craft strengthen our ability to deliver ideas that are both strategically grounded and creatively ambitious.”
“We're super excited to be joining PSYOP as they celebrate their 25th anniversary,“ comments Daisy Chain, as the studio enters this new chapter with PSYOP. “Our sweet spot is making work that feels tapped-in, intense, born from experiments, and vibrant in its aesthetic. We believe this new relationship with PSYOP will connect us with people who are ready to join us on that journey, and we're pumped to find like-minded collaborators who share our vision!”
