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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company PRETTYBIRD/UK
- Director Yousef
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company PRETTYBIRD/UK
- Director Yousef
- Executive Creative Director Ana Balarin
- Executive Creative Director Hermeti Balarin
- Creative Director Sara Phillips
- Creative Director Erik Fahrenkopf
- Director of Production Orlee Tatarka
- Executive Producer Katie McCain
- Design Producer Kelly Cousins
- Studio Designer Ken Berg
- Executive Producer Paulette Caletti
- Executive Producer Ted Thornton
- Executive Producer Juliette Larthe
- Copywriter Sai He
- DP Adric Watson
- Production Designer Joe Withers
- Editor Charles Gamble
- Colorist Daniel de Vue
- Executive Producer Meghan Lang
- Producer Gabriel Wakeman
- Lead Flame/VFX Artist Dave Packer
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Credits
powered by- Agency Wieden + Kennedy/Portland
- Production Company PRETTYBIRD/UK
- Director Yousef
- Executive Creative Director Ana Balarin
- Executive Creative Director Hermeti Balarin
- Creative Director Sara Phillips
- Creative Director Erik Fahrenkopf
- Director of Production Orlee Tatarka
- Executive Producer Katie McCain
- Design Producer Kelly Cousins
- Studio Designer Ken Berg
- Executive Producer Paulette Caletti
- Executive Producer Ted Thornton
- Executive Producer Juliette Larthe
- Copywriter Sai He
- DP Adric Watson
- Production Designer Joe Withers
- Editor Charles Gamble
- Colorist Daniel de Vue
- Executive Producer Meghan Lang
- Producer Gabriel Wakeman
- Lead Flame/VFX Artist Dave Packer
Produced by PRETTYBIRD UK in partnership with Wieden+Kennedy and directed by Yousef, the new spot for Old Spice, to promote its Curls are Cool campaign, is wacky and fun.
Celebrating curly hair in all its glory, the campaign launches with a spontaneous dance party set in a classic bodega involving all the customers. Kicking off with Founding Father Alexander Hamilton on the ten-dollar bill, the ad is an enjoyable burst of energy.
With animated hair that dances as much as the people, it celebrates the joys of curly hair and promotes the range of new products to take care of it.
