Crown Royal’s grain expectations
The whisky brand hurtles back in time in a meticulously detailed film that blends CG wizardry with the patina of old film.
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Credits
View on- Agency Courage/Toronto
- Production Company Spy Films
- Director Henry Scholfield
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Credits
View on- Agency Courage/Toronto
- Production Company Spy Films
- Director Henry Scholfield
- VFX Studio Feather
- Color RASCAL
- Audio Post BoomBox Sound
- CG Saga Creative
- Chief Creative Officer/Founder Joel Holtby
- Executive Creative Director Maxime Saute
- Copywriter Marc-Andre Lafrance
- Art Director Colin Beaudin Reeves
- Producer Julie Lorazo
- Executive Creative Director Randy Stein
- Group Creative Director Jesse Wilks
- Group Creative Director/Art Director Gerardo Agbuya
- Producer Rachel D'Ercole
- Producer Sara Teasdale
- Executive Producer/Managing Director Marcus Trulli
- Executive Producer Aasttha Khajuria
- Producer Leah Munro
- Production Designer Peter Dowhaniuk
- Executive Producer Clair Galea
- Creative Director/Lead VFX Artis Julian Van Mil
- Head of VFX Colin Cunningham
- VFX Artist Sergej Liamin
- VFX Artist Mike Morey
- VFX Artist Diego Dutra
- Executive Producer Sara Windrim
- Executive Producer Emily Goldberg
- Colorist Tim Smith
- Senior Post Producer Jai Mhach Durban
- Post Producer Lily Delphine
- Executive Producer/Partner Umber Hamid
- Creative Director Roger Leavens
- Creative Director Karen Goora
- Sound Design/Engineer Joaquin Clunie
- Post Producer Maggie Kelly
- Creative Director/Co-Founder Joey Recoskie
- Executive Producer/Co-Founder Ashley Monaghan
- Post Producer Brittany Sheahan
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Courage/Toronto
- Production Company Spy Films
- Director Henry Scholfield
- VFX Studio Feather
- Color RASCAL
- Audio Post BoomBox Sound
- CG Saga Creative
- Chief Creative Officer/Founder Joel Holtby
- Executive Creative Director Maxime Saute
- Copywriter Marc-Andre Lafrance
- Art Director Colin Beaudin Reeves
- Producer Julie Lorazo
- Executive Creative Director Randy Stein
- Group Creative Director Jesse Wilks
- Group Creative Director/Art Director Gerardo Agbuya
- Producer Rachel D'Ercole
- Producer Sara Teasdale
- Executive Producer/Managing Director Marcus Trulli
- Executive Producer Aasttha Khajuria
- Producer Leah Munro
- Production Designer Peter Dowhaniuk
- Executive Producer Clair Galea
- Creative Director/Lead VFX Artis Julian Van Mil
- Head of VFX Colin Cunningham
- VFX Artist Sergej Liamin
- VFX Artist Mike Morey
- VFX Artist Diego Dutra
- Executive Producer Sara Windrim
- Executive Producer Emily Goldberg
- Colorist Tim Smith
- Senior Post Producer Jai Mhach Durban
- Post Producer Lily Delphine
- Executive Producer/Partner Umber Hamid
- Creative Director Roger Leavens
- Creative Director Karen Goora
- Sound Design/Engineer Joaquin Clunie
- Post Producer Maggie Kelly
- Creative Director/Co-Founder Joey Recoskie
- Executive Producer/Co-Founder Ashley Monaghan
- Post Producer Brittany Sheahan
Created for Crown Royal by Courage and directed by Henry Scholfield through Spy Films, this dazzling nine-decade journey through Canadian history invites viewers to spot the design details, sporting references and famous inventions woven throughout.
Produced in collaboration with Toronto motion design studio SAGA and VFX house Studio Feather, the spot Always Been There involved creating complete environments with period-authentic architecture, furniture, lighting, materials, and styling, preserving the subtle design changes that reflect the brand's heritage.
The final CG was transferred to physical film across multiple formats, including 8mm, 16mm, 35mm, and VHS, introducing authentic grain, warmth, and imperfections that echo the story itself.
