Common People Films becomes Common People Studio
This change reflects the company’s evolution from a film-centred production house into a broader creative studio, one that spans content, brands, technology, immersive and storytelling in all its forms.
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Common People Films (CMN PPL) formally announces its new name: Common People Studio.
This change reflects the company’s evolution from a film-centred production house into a broader creative studio, one that spans content, brands, technology, immersive and storytelling in all its forms.
A name that reflects today’s landscape
The creative landscape is shifting faster than ever. Audiences no longer distinguish between “film vs. content vs. branded media”, they expect work that moves, resonates, and lives across multiple platforms. At the same time, brands are becoming storytellers; technology is enabling new forms of narrative and the boundaries between cinema, advertising, music, games and immersive formats are blurring.
Over the years, CMN PPL has grown in response to this shift. While their heart lies in cinematic craft, they have increasingly delivered strategic campaigns, brand films, photography, dynamic content for digital, and innovation in emerging tech. The Future Creatives team are going from strength-to-strength creating work for brands both in the UK and US underpinned by some of the most creative Ai artists around today. Their clients now look to them not just to “make a film” but to help them conceive, architect, and execute creative worlds, across media, channels, and audience touchpoints.
Becoming Common People Studio marks this transition formally. The name signals that they are more than a production company, they are a creative home where ideas are nurtured, mediums are married, and impact is amplified.
- Alignment with the offer: They have long embraced multidisciplinary work. From major brand campaigns to music videos to future-facing AI and XR projects and their remit now spans many creative territories.
- Client expectations: Today’s clients want partner(s) who can conceive big ideas, tailor them to media ecosystems, and deliver across formats. The new name will reflect that ambition.
- Positioning for growth: As they expand the roster of talent (not just directors) but photographers, storytellers, technologists, creative, immersive designers “Studio” better encapsulates our collaborative, composite model.
- Cultural clarity: Internally and externally, the name helps clarify their identity, values, and ambitions. It communicates that they think like a client; producers, brand partners and visionaries, always with the eye of a storyteller.
The Founders
“We began life as a production company, focused on film and content. But over time the lines blurred, and we naturally evolved into something bigger. Common People Studio is not just a name change, it’s an affirmation of who we already are: a creative engine that straddles storytelling, technology, and brand impact.” said Tony Roberts, Co-Founder, Common People Studio
“The world doesn’t ask ‘is this a film or an ad?’ people just ask, ‘how does it make me feel, and where do I experience it?’ We want to be the studio that helps shape that experience from the inside out.” adds Ramy Dance, Co-Founder, Common People Studio
What’s changing (and what isn’t)
While their name is evolving, the ethos remains rooted in cinematic rigor, creative curiosity, and collaborative agility. They will maintain the same leadership, the same roster of world-class directors, producers and AI artists and the same dedication to impactful storytelling. Clients, partners and collaborators can continue to expect the same devotion to craft, strategic thinking and creative boldness.
What will change is the way they present ourselves:
- An updated visual identity and brand language to reflect the broader remit
- Closer partnering with clients from early concept through to execution across formats
- More cross-disciplinary talent joining the team
