Commit to something at EQUINOX
Colors proudly unveils director Charlotte Wales ad for EQUINOX, a raw and bold vision of commitment.
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Commit to Something is the latest release from French production house Colors, crafted by famed director and fashion photographer Charlotte Wales for luxury gym and fitness brand EQUINOX.
Known for her ethereal visual spaces imbued with humour and fantasy, Wales offers a cinematic exploration of what it truly means to commit. With her unmistakable style, she draws a parallel between the discipline of physical training and the commitment we bring to everyday life.
Created in collaboration with agency Chandelier, the campaign’s film is a powerful expression of Wales’ established creative vision and stands as a striking reflection of Colors’ continued dedication to bold, boundary-pushing work.
Credits
View on- Agency Chandelier Creative/Paris
- Production Company Colors
- Director Charlotte Wales
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Credits
View on- Agency Chandelier Creative/Paris
- Production Company Colors
- Director Charlotte Wales
- Producer Jules Dieng
- Director of Production Alexis Fonvieille
- Production Designer Arthur De Borman
- DP Maximilian Pittner
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Chandelier Creative/Paris
- Production Company Colors
- Director Charlotte Wales
- Producer Jules Dieng
- Director of Production Alexis Fonvieille
- Production Designer Arthur De Borman
- DP Maximilian Pittner
The latest film builds on a long-standing relationship with Wales, who has been a part of Colors’ roster since its beginning in 2020. With teams based in Paris, London, and Senegal, the production company today works across both the advertising and feature film markets. This latest collaboration reflects the trust built over years of working together, and underscores Colors’ commitment to lasting creative partnerships.
A bold project built around a clear vision, transcending human physical limits to unlock everyone's full potential. In a rapidly changing world filled with increasing challenges, this film acts as a rallying cry, an invitation to full, unapologetic commitment.
This project goes far beyond a simple showcase of physical performance. It’s a raw, intense, and uncompromising exploration of what it truly means to push beyond one’s limits. It highlights the resilience, sacrifice, and determination needed to redefine our abilities and cross every boundary, mental, physical, and cultural. Commitment. Transformation. Show the world how far you’re willing to Commit to Something.
