It’s our game now says Topps

Agency BSSP is tipping off a bold era for Topps with a new campaign, It’s Our Game Now, to mark Topps’ official return as the NBA and NBAPA licensee.

With a teaser featuring Kevin Durant, Tracy McGrady, Cooper Flagg, Spike Lee and other die-hard collectors (all reaching into a bag for the new Topps NBA cards) and set to the iconic Sirius intro music that defined the 1990s Bulls, the campaign shifts into high gear with a launch film fusing Topps cards and matching NBA moments to celebrate both the legends and rising stars.

Other campaign components include a first-of-its-kind 3D OOH activation in Times Square with two other OOH activations with Nasdaq and Lids Las Vegas, expanding the campaign beyond digital into the heart of basketball culture.

The campaign captures the dual meaning: Topps reclaiming its place at the pinnacle of basketball collectibles, and a nod to the transformative wave of athletes rewriting what it means to influence the game. The launch follows Topps’ signing #1 overall draft pick Cooper Flag to an exclusive multi-year deal, underscoring an unwavering commitment to shaping the collector experience for today’s NBA generation.