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CMN PPL FLMS signs director Simon Gustafsson
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Known for his sleek, emotionally charged visual style and distinctive blend of contemporary edge and subtle humour, Gustafsson brings a refined cinematic voice to the CMN PPL FLMS roster.
CMN PPL FLMS announce the signing of Stockholm-based director Simon Gustafsson for UK representation.
Known for his sleek, emotionally charged visual style and distinctive blend of contemporary edge and subtle humour, Gustafsson brings a refined cinematic voice to the CMN PPL FLMS roster.
His acclaimed work for brands including IKEA, Nike, Röhnisch, and Deadwood has earned widespread recognition across Europe’s creative circuit, with selections and shortlists at Berlin Commercial, Berlin Fashion Film Festival, London Fashion Film Festival, and the Young Director Award. Gustafsson has also served as a 2024 AICP Post Awards judge in the Fashion/Beauty category.
Recent highlights include multiple Berlin Commercial 2024 shortlists for Nike’s V2K Luminous recognised in Craft: Direction, Craft: Editing, and Branded Content Short, and IKEA’s We Are the Change, which earned shortlist status for Commercials & Branded Content Short. His fashion-driven narratives have drawn the attention of major publications such as Vogue Scandinavia, Shots, and Booooooom TV, with his short Monza also receiving a Vimeo Staff Pick.
Gustafsson adds: “Common People are really great people, open, collaborative, and genuinely passionate about the work. They have a modern and agile approach to filmmaking that I really connect with. I’ve always been driven by emotion and atmosphere, finding beauty in contrasts and stories that feel human. Joining Common People and stepping into the UK market feels like the right next step, with the right people, to keep growing and pushing great things together.”
Ramy Dance, Executive Producer at CMN PPL, adds: “Simon brings a strong cinematic voice and a refined sense of storytelling that feels both contemporary and emotionally rich. His ability to find humanity in every frame makes him a perfect fit for our roster and for the kind of work we love to create.”
