Cheez-It's cheesy misunderstandings
Cravings derail some inconveniant moments in this deliciously awkward set of spots from FCB New York and Clay Weiner of Superfriends.
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Credits
View on- Agency FCB/New York
- Production Company SUPERFRENDS
- Director Clay Weiner
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Unlock full credits and more with a shots membership
Credits
View on- Agency FCB/New York
- Production Company SUPERFRENDS
- Director Clay Weiner
- Color Company TRAFIK
- Music/Sound Design/Mix Duotone Audio Group
- Chief Creative Officer Michael Aimette
- Executive Producer Amy Kommatas
- Producer Cameron Hussein
- Executive Creative Director Daniel Kelly
- Creative Director JP Gomez
- Creative Director Chris Cannon
- Head Of Production Nick Williams
- Executive Producer Brad Edelstein
- Prod Designer Andrew Morton
- DP Adam Marsden | (DP)
- Editorial/Post Company Mackcut
- Editor David Koza
- Editor Cassi Waciega
- Executive Producer Gina Pagano
- Post Producer Greg Tiefenbrun
- Producer Kayla Robinson
- VFX/Finishing/Delivery Mathematic
- VFX Producer Christian Kelly
- Executive Producer Hadi Dahrouge
- Post Producer Gail von Dedenroth
- Post Producer Sandra Germain
- Comp Supervisor Toma Bowen
- Comp Supervisor Anthony Davis
- CG Generalist Dan Karp
- Motion Graphics Designer Marshall Sutherin
- Colorist Nate Seymour
- Producer Ben Trumm
- Chief Creative Officer Peter Nashel
- Head Of Music Production Ross Hopman
- Senior Creative Director Giovanni Lobato
- Managing Director/Head Of Music Licensing Dana Hom
- Sound Designer/Mixer Eddie Cooper
- Audio Producer Lou Baron
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency FCB/New York
- Production Company SUPERFRENDS
- Director Clay Weiner
- Color Company TRAFIK
- Music/Sound Design/Mix Duotone Audio Group
- Chief Creative Officer Michael Aimette
- Executive Producer Amy Kommatas
- Producer Cameron Hussein
- Executive Creative Director Daniel Kelly
- Creative Director JP Gomez
- Creative Director Chris Cannon
- Head Of Production Nick Williams
- Executive Producer Brad Edelstein
- Prod Designer Andrew Morton
- DP Adam Marsden | (DP)
- Editorial/Post Company Mackcut
- Editor David Koza
- Editor Cassi Waciega
- Executive Producer Gina Pagano
- Post Producer Greg Tiefenbrun
- Producer Kayla Robinson
- VFX/Finishing/Delivery Mathematic
- VFX Producer Christian Kelly
- Executive Producer Hadi Dahrouge
- Post Producer Gail von Dedenroth
- Post Producer Sandra Germain
- Comp Supervisor Toma Bowen
- Comp Supervisor Anthony Davis
- CG Generalist Dan Karp
- Motion Graphics Designer Marshall Sutherin
- Colorist Nate Seymour
- Producer Ben Trumm
- Chief Creative Officer Peter Nashel
- Head Of Music Production Ross Hopman
- Senior Creative Director Giovanni Lobato
- Managing Director/Head Of Music Licensing Dana Hom
- Sound Designer/Mixer Eddie Cooper
- Audio Producer Lou Baron
Normally, the most awkward moment that can be a result of a crunchy snack could be a spot of cheese-and-onion breath or crumbs on your best cardigan, but not so for these fromage-lovers.
Showing just how all-encompasing Cheez-It desire can be, Cravings Can Happen Anywhere sees some hapless munchers turn stressful moments into Larry David-levels of inelegance.
Directed by Clay Weiner of Superfriends, who brilliantly escalates the awkward to near-unbearable levels, this supremely silly idea from FCB New York has us addicted to the cringe.
“Everybody knows Cheez-It. Everybody loves Cheez-It. A lot of people would put it on their Mount Rushmore of snacks,” said Dan Kelly, Executive Creative Director at FCB New York. “The problem is, they’re not always thinking about our cheesy 1x1 inch square.
"So, when we’re a cheesy, salty snack stuck in the cracker aisle away from the rest of the highly competitive salty snacks, we can easily be passed by. That’s why we needed a new campaign like Cravings Can Happen Anywhere to get the brand noticed again, and dig into that very real insight of what it’s like to have Cheez-It on the brain. Because people know when those cravings happen, nothing quite hits like Cheez-It crackers.”
“With Cravings Can Happen Anywhere, we’re doubling down on the absurd irresistibility of Cheez-It crackers we established with the launch of Want It. Need It. Cheez-It,” commented Cara Tragseiler, Senior Brand Director at Cheez-It. “The relatable moments in this campaign show in humorous ways how the calling of a craving for Cheez-It can take over in the most unexpected places.
"Stay tuned to see more ways Cheez-It cravings will pop up soon.”
