Cathay Pacific celebrates 80 years
Cathay Pacific’s 80th anniversary celebrations take flight in documentary short by electriclime° and BBC StoryWorks Commercial Productions.
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Celebrating 80 years together, Cathay Pacific has created a new documentary short produced by BBC StoryWorks Commercial Productions and electriclime°.
With the Hong Kong-based company set to hit the landmark this September, they have started marking the occasion with a heartfelt look back over the past eight decades.
The project is a journey through memory, meaning, and momentum, told through the voices of the people who built, served, flew, and chose Cathay Pacific, across generations.
A range of contributors tell the story of Cathay Pacific, including retired and present cabin crew and pilots, loyal customers, and back-office staff.
Credits
View on-
- Production Company electriclime
- Director Miles Rowland
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Credits
View on- Production Company electriclime
- Director Miles Rowland
- Co-Founder Michael Ahmadzadeh
- Co-Founder Pabz Alexander
- Executive Producer Jason Heller
- Editor/Color Dominic Yip
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company electriclime
- Director Miles Rowland
- Co-Founder Michael Ahmadzadeh
- Co-Founder Pabz Alexander
- Executive Producer Jason Heller
- Editor/Color Dominic Yip
While the airline’s milestones form the backbone of the story, the heart of the documentary short is human: what Cathay has meant, and still means, to those closest to it.
Together, they explain how the company came from humble beginnings, before growing to help make Hong Kong a buzzing hub of trade and tourism within Asia.
And how, despite its changes through the years, its message of high-quality service has consistently remained and been at the forefront of its ‘Move Beyond’ brand.
The project sees a collaboration between BBC StoryWorks Commercial Productions and electriclime°, with the filming taking place in Hong Kong.
