Capital One UK gives us One Good Thing
Capital One UK brings daily cheer with new TVC and dynamic ads from Fold7 and Arts & Sciences.
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Capital One UK has launched its new and innovative OOH campaign, and second 60” TVC.
This follows the initial launch in August of its new One visual hero and One Good Thing creative concept devised by the creative company, Fold7.
Capital One UK believes the way to effect real change for the better is to focus on tangible outcomes “one small, good thing at a time.” Delivering on its commitment, the campaign brings to life how the credit card provider fulfills the day-to-day needs of customers, which helps their lives through their small, thoughtful actions and highlights the care and consideration the company invests in to make credit a better experience.
Fold7 is leading the work and responsible for creating a One Good Thing Newsroom: daily dynamic 6-sheet ads which run nationwide under the banner. It will highlight good news in a wider news landscape of negative headlines. The creative will change and be updated in near real-time, responding to news, weather, pop culture and more in an attempt to bring some national cheer.
Credits
View on- Agency Fold7/London
- Production Company Arts & Sciences/London
- Director Adam Hashemi
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Credits
View on- Agency Fold7/London
- Production Company Arts & Sciences/London
- Director Adam Hashemi
- Editor Final Cut/London
- Post Produciton Rascal Post Production
- DP Lasse Frank
- Producer Ewen Brown
- Editor Dan Sherwin
- Colorist James Bamford
- Post Producer James Beck
- Sound Designer Dugal Macdiarmid
- Chief Creative Officer Ryan Newey
- Managing Director James Joice
- Creative Director Verity Fine Hosken
- Creative Kiran Strickland
- HP Michelle Hickey
- Senior TV Producer Catharine Griffiths
- Head of Creative Services Maggie Roberts
- Voice Over Diane Morgan
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Credits
powered by- Agency Fold7/London
- Production Company Arts & Sciences/London
- Director Adam Hashemi
- Editor Final Cut/London
- Post Produciton Rascal Post Production
- DP Lasse Frank
- Producer Ewen Brown
- Editor Dan Sherwin
- Colorist James Bamford
- Post Producer James Beck
- Sound Designer Dugal Macdiarmid
- Chief Creative Officer Ryan Newey
- Managing Director James Joice
- Creative Director Verity Fine Hosken
- Creative Kiran Strickland
- HP Michelle Hickey
- Senior TV Producer Catharine Griffiths
- Head of Creative Services Maggie Roberts
- Voice Over Diane Morgan
The latest 60” film opens with a gentleman following his dog in a park, which is looking for a lost ball. He reflects and realises he’s unsure of his wallet’s whereabouts. With a simple click on his Capital One app he’s able to lock his card. A woman sits in her home, when she receives the alert informing her she’ll be accepted if she applies for a Capital One card, to her delight.
The voiceover by Diane Morgan then explains how the credit card provider enables you to know if you will be accepted, so your credit score isn’t affected. The voiceover then explains how Capital One UK is committed to providing the APR rate at the rate customers are offered. At the end of the film, a mother and daughter walking through the park find the ball and return it to the man and dog. The film was directed by Adam Hashemi.
Andy Clayton, head of brand at Capital One UK commented: “Our latest build on the One Good Thing platform reminds people how Capital One UK is committed to improving our customers’ experiences with us through small thoughtful actions. Our customers are the heart of our business and in a time of real financial uncertainty, we remain committed to helping them by doing one small, good thing at a time.”
Verity Fine Hosken, Fold7 creative director, said: “With most people now facing a winter of financial worry, marketing teams need to tone down the hyperbole and think very carefully about what their service actually does to help. The outlook is getting real, people aren’t looking to be “empowered”, “educated” or “transformed” into financial wizards. They just want it as simple, fast, and risk-free as possible. In this climate, that’s refreshing and the real story here.”
