Cannes Contenders: USA
Apple’s tale of hapless Macnappers, a Netflix nostaglia trip and Dove's heartbreaking glimpse into digitally-driven anorexia are among possible Lion-worthy work chosen by John Hollingsworth, Executive Producer of The Garage.
)
Apple - Swipe
I’ve gotta say, I was swept away by Apple's Swipe. It’s probably my favourite spot of the year. It's a masterclass in storytelling and casting, far surpassing typical commercial fare – it feels more like a blockbuster film. The integration of various Apple products is seamless, blurring the lines between ad and entertainment.
The energy is infectious, leaving you on the edge of your seat and craving more. If only every commercial could be this immersive! This is the caliber of advertising that demands attention, worthy of Cannes Lions recognition.
Credits
powered by
- Agency Client Direct
- Production Company SMUGGLER
- Director Mark Molloy
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Client Direct
- Production Company SMUGGLER
- Director Mark Molloy
- Editorial Work Editorial/USA
- Color Company 3/New York
- Colorist Tom Poole
- VFX Glassworks
- Executive Producer Rebecca Johnson
- Sound 750mph
- Producer Kyle Hill
- Producer Patrick Armstrong / (Production Coordinator)
- Casting Director Paulina Pico
- Production Designer Jason Hougaard
- DP Drew Daniels
- Editor Neil Smith
- Editor Stewart Reeves
- Edit Executive Post Producer Remy Foxx
- Managing Director Marlo Baird
- Head of Production/Post Producer Gabrielle Page
- VFX Supervisor Urs Furrer
- Sound Designer & Mix Sam Ashwell
- Music Supervisor Nellie Rajabi
Credits
powered by
- Agency Client Direct
- Production Company SMUGGLER
- Director Mark Molloy
- Editorial Work Editorial/USA
- Color Company 3/New York
- Colorist Tom Poole
- VFX Glassworks
- Executive Producer Rebecca Johnson
- Sound 750mph
- Producer Kyle Hill
- Producer Patrick Armstrong / (Production Coordinator)
- Casting Director Paulina Pico
- Production Designer Jason Hougaard
- DP Drew Daniels
- Editor Neil Smith
- Editor Stewart Reeves
- Edit Executive Post Producer Remy Foxx
- Managing Director Marlo Baird
- Head of Production/Post Producer Gabrielle Page
- VFX Supervisor Urs Furrer
- Sound Designer & Mix Sam Ashwell
- Music Supervisor Nellie Rajabi
Dove - Cost of Beauty
The Cost of Beauty authentically captures real people and emotions and is a testament to impressive casting and direction. This emotionally-charged spot doesn't just raise awareness; it aims to incite impactful change by confronting the harmful effects of social media head-on – a cause I think we can all get behind. It's a poignant reminder of the brand's commitment to empowering individuals and redefining beauty standards.
Beyond the powerful message, there’s true directorial skill shown in capturing heartfelt, authentic moments from real people. Cannes Lions, take note - this is a beautiful piece deserving of recognition.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
Credits
powered by
- Agency Ogilvy/London
- Production Company SMUGGLER
- Director Henry-Alex Rubin
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Ogilvy/London
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Editorial Final Cut/New York
- Post Production Significant Others
- Post Production Coffee & TV
- Color Color Collective
- Audio Machine Sound/New York
- Music Big Sync Music/USA
- Executive Creative Director Daniel Fisher
- Chief Creative Officer Francesco Grandi
- Associate Creative Director Copy Morgan Starr
- Associate Creative Director Art Luke Woodard
- Head of Integrated Production James Brook-Partridge
- Lead Senior Film Producer Amanda Kresge
- Head of Production Chris Chapman
- Senior Designer Laurence Blake
- Co-Founder Patrick Milling-Smith
- Co-Founder Brian Carmody
- Executive Producer/Managing Director Fergus Brown
- Executive Producer Drew Santarsiero
- Line Producer Manny Caston
- 1st Assistant Director Ed Walsh
- Production Designer Justin Allen
- Wardrobe Stylist Callan Stokes
- Casting Director Gina Liotti
- DP David Devlin
- Co-Editor Ashley Kreamer
- Co-Editor Jim Helton
- Assistant Editor Chris Rizzo
- Senior Producer Wade Weliever
- Head of Production Penny Ensley
- Executive Producer Sarah Roebuck
- Managing Director Justin Brukman
- Executive Creative Director Dirk Greene
- Lead Flame Phil Apostol
- Head of Design Phil Brooks
- Senior Producer Jen Tremaglio
- Producer Kyla Amols
- Executive Producer Alyssa St Vincent
- Producer Gus Quirk
- Creative Director Steve Waugh
- CGI artist Ben Cantor
- CGI Artist Adam Lindsey
- 2D artist Jess Gorick
- Senior Colorist Alex Jimenez
- Executive Producer Claudia Guevara
- Executive Producer Matej Oreskovic
- Sound Designer & Mix Alex Bingham
- Audio Assistant Chas Langston
- Additional Music Patrick Burniston
- Music Supervisor Alexandra Carlsson Norlin
Credits
powered by
- Agency Ogilvy/London
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Editorial Final Cut/New York
- Post Production Significant Others
- Post Production Coffee & TV
- Color Color Collective
- Audio Machine Sound/New York
- Music Big Sync Music/USA
- Executive Creative Director Daniel Fisher
- Chief Creative Officer Francesco Grandi
- Associate Creative Director Copy Morgan Starr
- Associate Creative Director Art Luke Woodard
- Head of Integrated Production James Brook-Partridge
- Lead Senior Film Producer Amanda Kresge
- Head of Production Chris Chapman
- Senior Designer Laurence Blake
- Co-Founder Patrick Milling-Smith
- Co-Founder Brian Carmody
- Executive Producer/Managing Director Fergus Brown
- Executive Producer Drew Santarsiero
- Line Producer Manny Caston
- 1st Assistant Director Ed Walsh
- Production Designer Justin Allen
- Wardrobe Stylist Callan Stokes
- Casting Director Gina Liotti
- DP David Devlin
- Co-Editor Ashley Kreamer
- Co-Editor Jim Helton
- Assistant Editor Chris Rizzo
- Senior Producer Wade Weliever
- Head of Production Penny Ensley
- Executive Producer Sarah Roebuck
- Managing Director Justin Brukman
- Executive Creative Director Dirk Greene
- Lead Flame Phil Apostol
- Head of Design Phil Brooks
- Senior Producer Jen Tremaglio
- Producer Kyla Amols
- Executive Producer Alyssa St Vincent
- Producer Gus Quirk
- Creative Director Steve Waugh
- CGI artist Ben Cantor
- CGI Artist Adam Lindsey
- 2D artist Jess Gorick
- Senior Colorist Alex Jimenez
- Executive Producer Claudia Guevara
- Executive Producer Matej Oreskovic
- Sound Designer & Mix Alex Bingham
- Audio Assistant Chas Langston
- Additional Music Patrick Burniston
- Music Supervisor Alexandra Carlsson Norlin
Netflix - Farewell to DVDs
It’s a heartfelt homage to a bygone era. (How is it that DVDs feel so ancient already?!) I thoroughly enjoyed the nostalgia baked into every frame of this spot, followed by the modern day Netflix logo and the signature 'dun dun.' The sound design is clever; making use of techniques like the one used in the iconic ‘Cell Block Tango’ number in director Rob Marshall’s film Chicago. Coupled with the use of a late 90s song we all love; this cinematic gem will take you on a trip down memory lane.
Celebrating the evolution of entertainment in the digital age, it is a reflection on technological evolution and cultural shifts, delivered with finesse. With its clever use of POV shots and poignant final moment, 'Farewell to DVDs' encapsulates the bittersweet sentiment of saying goodbye to a bygone era. It's a testament to storytelling that transcends language.
Credits
powered by
-
-
- Director Felipe Lima
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Director Felipe Lima
- Producer Brandon Robinson
Credits
powered by
- Director Felipe Lima
- Producer Brandon Robinson
XBOX - Wake Up and Dream
Buckle up for a mind-bending journey with XBOX's Wake Up and Dream. This visually-stunning spot blurs the lines between reality and fantasy, showcasing unparalleled VFX that transports viewers to a world of limitless possibilities.
Cinematic and captivating, it's a testament to the power of creativity in advertising in a landscape saturated with mundane commercials. This level of VFX skill demands recognition, making it a frontrunner in my eyes.
Credits
powered by
- Agency 215 McCann/San Francisco
- Production Company MJZ/USA
- Director Nick Ball
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency 215 McCann/San Francisco
- Production Company MJZ/USA
- Director Nick Ball
- Editor Cosmo Street/Los Angeles
- Color Color Collective
- VFX Parliament VFX
- Sound Design and Mix Lime Studios
- Music Walker
- Editor Elise Butt
- Music Son Lux
Credits
powered by
- Agency 215 McCann/San Francisco
- Production Company MJZ/USA
- Director Nick Ball
- Editor Cosmo Street/Los Angeles
- Color Color Collective
- VFX Parliament VFX
- Sound Design and Mix Lime Studios
- Music Walker
- Editor Elise Butt
- Music Son Lux
Puma x Noah - Winning Streak
Redefining the term 'streaker' in a very visually comedic way, Puma x Noah's playful and irreverent Winning Streak is a breath of fresh air. With its stylish cinematography and cheeky premise (pun intended), this spot grabs attention from the get-go.
It manages to intrigue without relying on heavy-handed product placement - a testament to effective storytelling and risk-taking. Its unique style and bold approach make an immediate impact, without sacrificing brand integrity.
Credits
powered by
- Agency Chandelier Creative/Los Angeles
- Production Company O Positive
- Director Brian Billow
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Chandelier Creative/Los Angeles
- Production Company O Positive
- Director Brian Billow
- Chief Creative Officer Michael Scanlon
- Art Director Silas Helm
- Producer Katie Knab Olsen
- Creative Director Eva Jane Hogan
- Copywriter Emily Bernstein
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Production Services The Lift Mexico
- DP Kenji Katori
- Edit Company Mackcut
- Editor Ryan Steele
- Executive Producer Pablo Chozas
- Producer Jose Aguirre
- Production Designer Jorge Eduardo Vujosevich Trejo
- Producer Eric Liney
- Casting Director Blanca Pena
- Casting Supervisor Paulina Maqueda
Credits
powered by
- Agency Chandelier Creative/Los Angeles
- Production Company O Positive
- Director Brian Billow
- Chief Creative Officer Michael Scanlon
- Art Director Silas Helm
- Producer Katie Knab Olsen
- Creative Director Eva Jane Hogan
- Copywriter Emily Bernstein
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- Production Services The Lift Mexico
- DP Kenji Katori
- Edit Company Mackcut
- Editor Ryan Steele
- Executive Producer Pablo Chozas
- Producer Jose Aguirre
- Production Designer Jorge Eduardo Vujosevich Trejo
- Producer Eric Liney
- Casting Director Blanca Pena
- Casting Supervisor Paulina Maqueda
