Cannes Contenders: UK
Executive Creative Director of St Luke’s London, Richard Denney, on some "huge ideas" and a piece of "pure perfection" that he thinks could win big on the Croisette next month.
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Kiyan Prince Foundation #LongLiveThePrince
I expect to see this incredibly important and touching piece of work win big across multiple categories. A huge idea executed brilliantly and such a mammoth project to pull off too, with multiple brands and disciplines all playing their part to get this stellar piece of work out in the real world. Hat properly doffed for this clever initiative.
Credits
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- Agency Engine/London
- Production Company Engine Films
- Director David Dearlove
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Credits
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- Agency Engine/London
- Production Company Engine Films
- Director David Dearlove
- Post Production Framestore/London
- Post Production nineteentwenty
- Sound Design String and Tins
- Producer Debbie Impett
- EP & Supervisor Karl Woolley
- Designer David Lochhead
- Post Producer Paul Branch
- Colorist Kai Van Beers
- Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Sound Designer Jim Stewart / (Audio Mixer)
- Producer Laura-Leigh Smith
- DP Oliver Schofield
- Editor Sam Hopkins
- Chief Creative Officer Billy Faithfull
- Executive Producer Katie Farmer
- Producer Seb Roskell
- Creative Director David Dearlove
- Creative Director Orlando Warner
- Creative Director Richard Nott
- Creative David Dearlove
- Creative Richard Nott
Credits
powered by
- Agency Engine/London
- Production Company Engine Films
- Director David Dearlove
- Post Production Framestore/London
- Post Production nineteentwenty
- Sound Design String and Tins
- Producer Debbie Impett
- EP & Supervisor Karl Woolley
- Designer David Lochhead
- Post Producer Paul Branch
- Colorist Kai Van Beers
- Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Sound Designer Jim Stewart / (Audio Mixer)
- Producer Laura-Leigh Smith
- DP Oliver Schofield
- Editor Sam Hopkins
- Chief Creative Officer Billy Faithfull
- Executive Producer Katie Farmer
- Producer Seb Roskell
- Creative Director David Dearlove
- Creative Director Orlando Warner
- Creative Director Richard Nott
- Creative David Dearlove
- Creative Richard Nott
Setapp Don’t Get Side-tracked. Get Setapp
These brilliantly dark and entertaining set of ads have got Cannes Lions written all over them. Not only do the scripts alone make them worthy of shiny Lions, the direction from comedy great, Jeff Low, makes them special. They will bring a lot of laughter to the jury room, for sure. If only we could see more ridiculously dark comedy like this more often, but our local ad police sadly won’t pass it.
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Setapp – Disappearance
Setapp – Hide And Seek
Setapp – Snake
Channel 4 Tokyo Olympics 2020 Super. Human
Three minutes of pure perfection I enjoy watching time and time again. "To be a Paralympian there’s got to be something wrong with you"; What a killer line that is too. Genius, in fact. Add some kick-ass direction, editing and musical joy, along with epic performances from the most incredible Paralympians and its gold all the way. Huge congrats to all involved.
Credits
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- Agency 4Creative/London
- Production Company Serial Pictures
- Director Bradford Young | (Director/DP)
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Credits
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- Agency 4Creative/London
- Production Company Serial Pictures
- Director Bradford Young | (Director/DP)
- Executive Producer Violaine Etienne
- Production Company Somesuch
- Executive Producer/Managing Director Seth Wilson
- Producer Elena Camisa
- Edit Company Final Cut/London
- Producer Nikki Porter
- Editor Amanda James
- Assistant Editor Leah Burton
- Assistant Editor James Stubbs
- Post Production/VFX Time Based Arts
- Executive Producer Tom Johnson
- Producer Sian Jenkins
- Colorist Simone Grattarola
- VFX Supervisor Sam Osborne
- VFX Supervisor Federico Vanone
- Music/Music Supervision Leland Music
- Sound Post Production Factory Studios/London
- Producer Lucy Spong
- Sound Design/Audio Post James Utting
- Sound Design/Audio Post Anthony Moore
- DP Rina Yang
- Production Designer Nathan Von Parker
- Casting Director Kharmel Cochrane
- VFX Supervisor Bernardo Varela
- Music Supervisor Abi Leland
- Music Supervisor Toby Williams
- Music Arranger/Producer Guy Farley
- Campaign Producer/Athlete Casting Louise Oliver
- Creative Scott Taylor
- Creative Andy Shrubsole
- Deputy Executive Creative Director/Creative Eoin McLaughlin
- Designer Sarah Jones
- Executive Creative Director/Creative Lynsey Atkin
- Executive Producer/Athlete Casting Shananne Lane
- HP James Turnham
- HP Miketta Lane
Credits
powered by
- Agency 4Creative/London
- Production Company Serial Pictures
- Director Bradford Young | (Director/DP)
- Executive Producer Violaine Etienne
- Production Company Somesuch
- Executive Producer/Managing Director Seth Wilson
- Producer Elena Camisa
- Edit Company Final Cut/London
- Producer Nikki Porter
- Editor Amanda James
- Assistant Editor Leah Burton
- Assistant Editor James Stubbs
- Post Production/VFX Time Based Arts
- Executive Producer Tom Johnson
- Producer Sian Jenkins
- Colorist Simone Grattarola
- VFX Supervisor Sam Osborne
- VFX Supervisor Federico Vanone
- Music/Music Supervision Leland Music
- Sound Post Production Factory Studios/London
- Producer Lucy Spong
- Sound Design/Audio Post James Utting
- Sound Design/Audio Post Anthony Moore
- DP Rina Yang
- Production Designer Nathan Von Parker
- Casting Director Kharmel Cochrane
- VFX Supervisor Bernardo Varela
- Music Supervisor Abi Leland
- Music Supervisor Toby Williams
- Music Arranger/Producer Guy Farley
- Campaign Producer/Athlete Casting Louise Oliver
- Creative Scott Taylor
- Creative Andy Shrubsole
- Deputy Executive Creative Director/Creative Eoin McLaughlin
- Designer Sarah Jones
- Executive Creative Director/Creative Lynsey Atkin
- Executive Producer/Athlete Casting Shananne Lane
- HP James Turnham
- HP Miketta Lane
Burberry Open Spaces
The follow up to Festive wasn’t going to be easy but Megaforce lived up to their name and smashed it again with this one. A complete energy shift from its predecessor, but a timely reminder, during lockdown, showing the spirit of freedom and fantasy which makes this film extremely poignant as well as memorable. The music and sound design sprinkles extra magic on it too. If only we could fly like this in the real world. I’d love nothing more than to give it a go, although I’d look like a football fan from the early 2000s dripping head to toe in Burberry, and would probably bounce along that wheat field rather than glide. I’ve changed my mind. I'll leave it to the cool kids.
Credits
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- Agency Client Direct
- Production Company Riff Raff
- Director Megaforce
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Credits
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- Agency Client Direct
- Production Company Riff Raff
- Director Megaforce
- Edit Company Final Cut/London
- SFX MachineShop
- Editor Joe Guest
- VFX The Mill/New York
- Creative Director Alex Lovejoy
- Senior VFX Producer Ryan Hancocks
- Sound Design Sam Ashwell
- Brand
- Producer Will Preston George
- Production Designer Marco Puig
- DP Justin Brown
- Colorist Emiliano Serantoni
- Choreographer (LA)HORDE
- Stylist Ana Steiner
- Hair Stylist Hiroshi Matsushita
- Makeup Artist Gemma Smith-Edhouse
- Sound Designer Jake Ashwell
- Producer Cathy Hood
- Chief Creative Officer Riccardo Tisci
Credits
powered by
- Agency Client Direct
- Production Company Riff Raff
- Director Megaforce
- Edit Company Final Cut/London
- SFX MachineShop
- Editor Joe Guest
- VFX The Mill/New York
- Creative Director Alex Lovejoy
- Senior VFX Producer Ryan Hancocks
- Sound Design Sam Ashwell
- Brand
- Producer Will Preston George
- Production Designer Marco Puig
- DP Justin Brown
- Colorist Emiliano Serantoni
- Choreographer (LA)HORDE
- Stylist Ana Steiner
- Hair Stylist Hiroshi Matsushita
- Makeup Artist Gemma Smith-Edhouse
- Sound Designer Jake Ashwell
- Producer Cathy Hood
- Chief Creative Officer Riccardo Tisci
Calm The Invisible Opponent
Calm are no strangers when it comes to highly impactful and effective campaigns, and stepping into the ring with their first ever TV ad should add even more silverware to their huge collection. The idea is simple and provocative and the message is a powerful one. The use of twice heavyweight champion Tyson Fury is clever, adding more weight to the call to action for men who potentially see speaking up about their problems as a sign of weakness. A real belter.
Credits
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- Agency AMV BBDO/London
- Production Company MPC/London
- Director Zac Ellis
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Credits
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- Agency AMV BBDO/London
- Production Company MPC/London
- Director Zac Ellis
- Post Produciton MPC/London
- Editor Bruce Townend
- VFX Supervisor Dan Lorenzini
- Sound Designer Parv Thind
- Music Tin Drum Music
- Director Marcus Dryden
- Post Producer Polly Roberts
- Chief Creative Officer Alex Grieve
- Creative Director Zac Ellis
- Writer Zac Ellis
Credits
powered by
- Agency AMV BBDO/London
- Production Company MPC/London
- Director Zac Ellis
- Post Produciton MPC/London
- Editor Bruce Townend
- VFX Supervisor Dan Lorenzini
- Sound Designer Parv Thind
- Music Tin Drum Music
- Director Marcus Dryden
- Post Producer Polly Roberts
- Chief Creative Officer Alex Grieve
- Creative Director Zac Ellis
- Writer Zac Ellis
