Cannes Contenders: Spain
From the revival of comedy to innovative technology, Tomás Ostiglia, Executive Creative Director at LOLA MullenLowe, shares a selection of campaigns from Spain that he thinks could win at Cannes.
Lynx The Power Of A Fragance
We always say we want humour to come back, but few times do agencies and clients dare to do what needs to be done to put this into practice. This time we did it. Yes, it's our idea, but I truly love it.
Few times do agencies and clients dare to do what needs to be done...
Lynx – Funeral
Lynx – Robbery
Magnum Find Your Summer
A powerful strategy to help the brand continue growing, executed with elegance and subtlety, achieving the best sales results in history. (Oops! Also, from us.)
A powerful strategy to help the brand continue growing.
Credits
powered by- Agency LOLA MullenLowe/Madrid
- Production Company MJZ/London
- Director Juan Cabral
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Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency LOLA MullenLowe/Madrid
- Production Company MJZ/London
- Director Juan Cabral
![](https://d17mj1ha1c2g57.cloudfront.net/v1/Rcr5bwT22vVpzKxjbkVJy9iQZG0/1024x576%23/80/shotsmag/production/clips/10f8f2a5-5bef-46d0-b6e7-19103a0ffdb3/1717591278057.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency LOLA MullenLowe/Madrid
- Production Company MJZ/London
- Director Juan Cabral
JCDecaux Marina Prieto
There is no better way to deliver on your promises than by showcasing them. This demo is a perfect example of exceeding all expectations.
This demo is a perfect example of exceeding all expectations.
Credits
powered by- Agency DAVID/Madrid
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- Director Ariana Britto
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Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency DAVID/Madrid
- Director Ariana Britto
![](https://d17mj1ha1c2g57.cloudfront.net/v1/OPjYoyg2rPJd6UGTkA8MgMIfADo/1024x576%23/80/shotsmag/production/clips/fad5f3b8-3f14-4812-a239-e6285c8117a6/1717590819446.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency DAVID/Madrid
- Director Ariana Britto
Samsung Samsung Impulse
A truly useful technological innovation that contributes to a clear and consistent brand culture: using technology to help people.
A truly useful technological innovation.
Credits
powered by- Agency Cheil Worldwide/Madrid
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- Director Alfredo Lobo
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Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Cheil Worldwide/Madrid
- Director Alfredo Lobo
![](https://d17mj1ha1c2g57.cloudfront.net/v1/vC6t2qh8TZR2ucrhVGlPYU5bTFA/1024x576%23/80/shotsmag/production/clips/4a09f998-a044-4302-946c-65af49e3c6f0/1717590945584.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Cheil Worldwide/Madrid
- Director Alfredo Lobo
Celta C.Tangana
A great example of branded content: the creation of an anthem for the Celta football club along with a thrilling music video. This one will give you goosebumps.
This one will give you goosebumps.
Credits
powered by- Agency Little Spain
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- Director Oliveira Dos Cen Anos
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Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Little Spain
- Director Oliveira Dos Cen Anos
![](https://d17mj1ha1c2g57.cloudfront.net/v1/WE44Y0mkn10K-Ujjppi8acAqNPg/1024x576%23/80/shotsmag/production/clips/331fab99-3a03-45f9-adb0-ffe151262917/1717590921064.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Little Spain
- Director Oliveira Dos Cen Anos