Cannes Contenders: India
Anusheela Saha, National Creative Director at FCB India, picks her country's top contenders, including rain-powered musical instruments and tech-supported sport.
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Gatorade Turf Finder, powered by Google Maps
Living in concrete-locked cities, and with playgrounds getting smaller by the day (and even rarer to find), sport lovers are all too familiar with the scarcity of areas to play. But if you have the will to play, Gatorade will find you the place! The beauty of this idea is the use of tech in all its simplicity. There are no layers, and maybe that’s what makes it so endearing. By using Google Maps data to pinpoint suitable locations, like vacant parking lots or empty streets, and transforming them into accessibly playing areas, the team has beautifully danced the tango of tech around brand, making it an absolute delight of a campaign.
Credits
powered by
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- Production Company Offroad Films
- Director Akanksha Seda
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Credits
powered by
- Production Company Offroad Films
- Director Akanksha Seda
Credits
powered by
- Production Company Offroad Films
- Director Akanksha Seda
Taj Mahal Tea Megh Santoor
This is a very Indian and wonderfully local piece by Ogilvy India. Nobody asked for an oversized santoor that plays by raindrops instead of musical fingers, yet everybody stopped to see it. What I love the most about this monumental piece is that it’s soaked in the old-world charm of a traditional billboard, but they’ve made it current in so many ways. Every time I watch the case, I crave a hot cup of tea!
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Credits
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- Agency Ogilvy & Mather India/India
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Ogilvy & Mather India/India
Credits
powered by
- Agency Ogilvy & Mather India/India
Amul Floating Stories
Amul is powered by women dairy farmers – 3.6 million of them, to be precise – who have shattered stereotypes and emerged as the backbone of India's dairy industry. The way the team has brought this fact to life through hydrographic printing and interactive storytelling is actually quite lovely. When viewers pour milk into troughs filled with water, it unveils the captivating visuals of women dairy farmers. The milk merges with water to reveal black-and-white portraits, which symbolise the transformative power of their stories. By re-writing the narrative from the viewpoint of the dairy farmer community, FCB Ulka brought their stories to life like never before – all with a spoonful of milk.
Credits
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- Agency FCB Ulka/Mumbai
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Unlock full credits and more with a Source + shots membership.
Credits
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- Agency FCB Ulka/Mumbai
Credits
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- Agency FCB Ulka/Mumbai
Unipads Blood Fertilizer
This piece from VML India has been lovingly woven together with a dual intent to promote menstrual hygiene awareness and break age old taboos. This campaign will play perfectly into the hands of the Sustainable Jury, as the same menstrual blood which was believed to destroy crops actually now helps grow them! I would’ve loved to work on this and name it Reborn from Blood!
Credits
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- Agency VML India
