Cannes Contenders: Asia Pacific

Perfect Days

This scrolling book with sound, by Mount and Dentsu Japan, is a promotional website that tells the story of the 353 days of Hirayama’s life not portrayed in the film by award-winning director Wim Wenders. A celebration of the ordinary, it presents each day with a unique fluidity. One can spend hours wandering around and getting lost within this poetry of sameness. A journey that reminds the streets of Daido Moriyama-san through his black and white Tokyo. 

Bat Trang Museum rebrand 

The Bat Trang Museum hosts the work of the iconic ceramic artist Vũ Đức Thắng, famous for his 12 genuine pottery boots, which earned the Guinness Record in 2013. 

For the museum’s recent rebrand, M — N Associates Vietnam created a new name, a complete new visualsystem, including a new custom typeface with 'pottery-shoes-soul' ink-trap touches. The goal was to celebrate and echo the process and Vũ Đức Thắng’s masterpieces. The result makes you want to go there to see everything form the art works to the wall signs. 

Apple iPhone’s 15 Pro Little Garlic 

This beautifully crafted coming of age story from TBWA\Media Arts Lab Shanghai explores the contemporary insecurities that the youth faces today, with all the online social pressures. With lovely characters and insightful twists, it keeps you glued to the screen cheering for the heroine to succeed. All the while showcasing a brilliant camera demo of iPhone’s 15 Pro latest features. 

Dove 10 vs 10

When did we think that exposing children to social media was ok? And when did we conclude that it wasn’t harmful for them? These, and other even more relevant questions, are raised by the 10 vs 10 poster campaign for Dove, by Ogilvy Sydney. A campaign that shows in a simple and powerful way how anti-ageing skincare content is affecting girls as young as 10. The question - when did 10 stop looking like 10? - should only have one answer. Hopefully this campaign helps steer it in the right direction. 

Apple iPhone 15 Pro Midnight 

The first manga-to-live-action adaptation ever shot on iPhone was based on an hidden masterpiece by god of manga, Osamu Tezuka, and directed by maverick Takashi Miike. Created by TBWA\Media Arts Lab Tokyo and featuring an ex-gang leader-turned-taxi driver, a badass female truck driver, an evil assassin and his psychotic puppet, plus a taxi with a '5th wheel', it is an unvarnished iPhone 15 Pro camera demo that takes the audience on a wild ride.