Callaway Golf Europe launch new brand film
Callaway Golf Europe welcomes the season with atmospheric brand film At Last.
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Callaway Golf Europe has launched At Last, a cinematic new brand film created with MSQ Sport & Entertainment and produced by Kode, marking the European rollout of Callaway’s global platform, Nothing Beats This.
Directed by Mike Lee Thomas, the 60-second film captures the emotional return of golf after winter, celebrating the small rituals, sensory details and quiet anticipation that come with the start of a new season. Set to Etta James’ iconic At Last, the film trades traditional category conventions for a more evocative, cinematic approach, with no usual golf swings, product hero shots or technology demonstrations.
Instead, At Last positions the course itself as the central character. Morning light breaks over fairways, sprinklers fire back into life, bunker sand is freshly raked, flowers bloom, and flags stir in the breeze. Filmed at Callaway High Performance Partner venues including Royal County Down Golf Club in Northern Ireland and Terre Blanche in France, the work captures the feeling golfers across Europe wait for all winter: the moment they realise the game is back.
Credits
View on- Agency MSQ Sport & Entertainment
- Production Company Kode Media
- Director Mike Lee Thomas
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Credits
View on- Agency MSQ Sport & Entertainment
- Production Company Kode Media
- Director Mike Lee Thomas
- Colorist Luke Morrison
- Sound Designer Greg Nieman
- Creative Issie Mandry
- Creative Seth Jones
- Producer Hannah Lane
- Executive Producer Matt Fleming
- Executive Producer Jack Goodwin
- Producer Elliott Tagg
- DP Carlos Feher
- Editor Akhil Kanukuntla
- Editor Mike Lee Thomas
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Credits
powered by- Agency MSQ Sport & Entertainment
- Production Company Kode Media
- Director Mike Lee Thomas
- Colorist Luke Morrison
- Sound Designer Greg Nieman
- Creative Issie Mandry
- Creative Seth Jones
- Producer Hannah Lane
- Executive Producer Matt Fleming
- Executive Producer Jack Goodwin
- Producer Elliott Tagg
- DP Carlos Feher
- Editor Akhil Kanukuntla
- Editor Mike Lee Thomas
The creative approach was rooted in emotion over exposition. Thomas describes the film as a “sensory diary”, built from “a sequence of emotional beats” rather than isolated moments, with sound and image working together to immerse the audience in the experience of the game.
Matt Fleming, Executive Producer, Kode, said: “From the beginning, we were excited by the bravery of the idea. This was a golf campaign built on feeling and as a golfer that resonated with me hugely. We loved the idea of making a golf ad without a swing in sight - no big performance shots, no over-explaining, no clutter, just an honest, cinematic expression of that goosebump moment when spring arrives and golfers know they can finally get back out there. We wanted the film to feel restrained, confident and deeply recognisable to anyone who truly loves the game.”
At Last launches as part of a broader integrated European campaign spanning TV, OOH, paid digital, ambassador experiential, broadcast idents and weather-responsive Meta ads across EMEA.
