Audi F1 and BP team up in The Decoys
In a sport built on secrecy, even the smallest shift can’t be seen, only felt.
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For the launch of the new AUDI Revolut F1 team and BP’s racing tech, FORM teamed up with director Daniel Eceolaza for something that refuses to behave like a conventional release film.
What unfolds is less an ad, more a tightly wound piece of cinema. A quiet, controlled chain of events where a case moves from hand to hand. Eyes follow, or think they do. The real question isn’t what is happening, but who is watching, and who gets there first.
Similar to sports, brands collaborating with the shared goal of uniting people through Formula 1 become a key part of the story.
Credits
View on- Agency Ogilvy/London
- Production Company Form/London
- Director Daniel Eceolaza
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Credits
View on- Agency Ogilvy/London
- Production Company Form/London
- Director Daniel Eceolaza
- Music Run studios
- Production Service Grandma/Lithuania
- Creative
- Creative
- Executive Producer
- Producer
- Production Manager
- Production Designer
- DP
- Editor
- Colorist
- Executive Producer
- Executive Producer
- Producer
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/London
- Production Company Form/London
- Director Daniel Eceolaza
- Music Run studios
- Production Service Grandma/Lithuania
- Creative
- Creative
- Executive Producer
- Producer
- Production Manager
- Production Designer
- DP
- Editor
- Colorist
- Executive Producer
- Executive Producer
- Producer
Elite motorsport and espionage share a common instinct: deploy decoys, divert attention, and move what matters while everyone is distracted. The film was inspired by the idea that true misdirection isn’t about hiding something but about guiding the focus elsewhere. “Spy films and heist thrillers never get old for me,” says Eceolaza. “This felt like a chance to honor the craft and playful spirit of 70s classics from a modern, sleek perspective. What mattered was that the production supported my vision of making something tangible, a strong cast, practical props, and stunning locations. Humans coming together to do what we do best. Film.”
Samantha Farrance, EP at FORM adds: “This was a project with all the magic ingredients. A brave and bold client, a powerful creative vision penned by Chris Chance and Tom Bothwell, and brought to life by the wonderful director Dan Eceolaza - crafting something that blurs the line between advertising and cinema. All made possible by the extraordinary teams and crews.”
Kim Moore, Directors’ Rep at FORM says: “Dan has created something that feels effortless in its execution, a piece that doesn’t feel like an ad, but a story. A modern spy film, stripped back and sharply observed. Who’s got the case, where it’s going, and who wants it becomes secondary to the feeling it leaves behind. This is about restraint, control, and trusting the audience to meet it halfway.”
