Cadbury's sweetly poignant reminder
Steve Rogers directs VCCP's latest iteration of the brand's Generosity series, created in partnership with Alzheimer’s Research UK.
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Credits
powered by
- Agency VCCP/London
- Production Company Biscuit Filmworks/UK
- Director Steve Rogers
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Credits
powered by
- Agency VCCP/London
- Production Company Biscuit Filmworks/UK
- Director Steve Rogers
- Editing The Quarry
- Post Production Freefolk
- Color Time Based Arts
- Audio Post Factory Studios/London
- Executive Creative Director Chris Birch
- Executive Creative Director Jonathan Parker
- Creative Director Simon Connor
- Director of Production (HP) Olly Calverley
- Senior Producer Rose Nott
- Producer Lee Groombridge
- Editor/Partner Jonnie Scarlett
- Post Producer Charles Gillett
- Colorist Simone Grattarola
- Studio Engineer Jack Hallett
Credits
powered by
- Agency VCCP/London
- Production Company Biscuit Filmworks/UK
- Director Steve Rogers
- Editing The Quarry
- Post Production Freefolk
- Color Time Based Arts
- Audio Post Factory Studios/London
- Executive Creative Director Chris Birch
- Executive Creative Director Jonathan Parker
- Creative Director Simon Connor
- Director of Production (HP) Olly Calverley
- Senior Producer Rose Nott
- Producer Lee Groombridge
- Editor/Partner Jonnie Scarlett
- Post Producer Charles Gillett
- Colorist Simone Grattarola
- Studio Engineer Jack Hallett
VCCP's Generosity brand platform for Cadbury's has always managed to give a glass and a half of emotion in its executions, but for its seventh year, its latest spot - Memory - might be the most heartstring-tugging of them all.
The film focuses on a daughter who visits her father with dementia and presents him with a hefty Whole Nut bar, only to discover he’s always hated the flavour but lovingly kept it a secret for her happiness.
Directed by Steve Rogers through Biscuit, the film tenderly takes its time in presenting the relationship, aided by a pair of terrific performances and clever writing by CD Simon Connor, embuing the 60 seconds with a lifetime of emotions.
