Burger King gets all fired up
The fast-food chain honours mankind’s enduring fascination with flames in an epic campaign co-directed by Eugenio Fernández Abril and Nico Perez Veiga.
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Credits
View on- Agency Zurda/Buenos Aires
- Production Company Primo/Argentina
- Director Eugenio Fernandez Abril
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Credits
View on- Agency Zurda/Buenos Aires
- Production Company Primo/Argentina
- Director Eugenio Fernandez Abril
- Ad Agency Conciergency
- VFX Reino/Buenos Aires
- Color Metropolitana
- Sound Portaestudio
- Music Papamusic
- Founder/Chief Creative Officer Diego Gueler Montero
- Executive Creative Director Dario Ventura
- Creative Director Ignacio Allami
- Creative Director Federico Silva
- Creative Director Juan Pedro Ferretti
- Creative Director Tomas Wilhelm
- Designer Andrea Gallardo
- Director of Production (HP) Lucila Peydro
- Chief Creative Officer Laura Yanguas
- Chief Creative Officer/Head of Design Valentina Zuchiatti
- Director Nico Perez Veiga
- Executive Producer Carolina Cordini
- Line Producer Gala Gonzalez Costes
- Line Producer German Lentini
- Art Director Majo Herrero
- DP Diego Rosenblatt
- Editor Paula Baialardo
- Post Producer Seba Lopez | (Post Producer)
- Colorist Alejandra Lascano
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Credits
powered by- Agency Zurda/Buenos Aires
- Production Company Primo/Argentina
- Director Eugenio Fernandez Abril
- Ad Agency Conciergency
- VFX Reino/Buenos Aires
- Color Metropolitana
- Sound Portaestudio
- Music Papamusic
- Founder/Chief Creative Officer Diego Gueler Montero
- Executive Creative Director Dario Ventura
- Creative Director Ignacio Allami
- Creative Director Federico Silva
- Creative Director Juan Pedro Ferretti
- Creative Director Tomas Wilhelm
- Designer Andrea Gallardo
- Director of Production (HP) Lucila Peydro
- Chief Creative Officer Laura Yanguas
- Chief Creative Officer/Head of Design Valentina Zuchiatti
- Director Nico Perez Veiga
- Executive Producer Carolina Cordini
- Line Producer Gala Gonzalez Costes
- Line Producer German Lentini
- Art Director Majo Herrero
- DP Diego Rosenblatt
- Editor Paula Baialardo
- Post Producer Seba Lopez | (Post Producer)
- Colorist Alejandra Lascano
Creative agency Zurda unveils its first work for Burger King in Portugal, co-directed by Eugenio Fernández Abril and Nico Perez Veiga through Primo, celebrating humanity’s longstanding obsession with fire and titled Fire Makes Everything Epic.
Realised through a cinematic blend of live action, shot by Diego Rosenblatt, and striking VFX by Reino, the film – narrated by an overly enthusiastic burger king employee – takes us back to the dawn of time, tracing man’s first encounter with flames to the present day.
The spot centres around the concept that fire improves everything it touches, transforming an awkward proposal into a romantic explosion and an ordinary movie scene into a flame-fuelled blockbuster.
